ExactTarget chosen by US Navy Exchange Service Command
ExactTarget Inc, a provider of on-demand e-mail and one-to-one marketing solutions, announced on Friday (27 March) that the Navy Exchange Service Command (NEXCOM), which operates more than 100 Navy Exchanges on US Navy bases worldwide, has selected the company to power the e-mail marketing campaigns for all Navy Exchange retail stores.
According to the company, NEXCOM chose to replace its existing home-grown database e-mail marketing system with ExactTarget’s Enterprise Edition software following an evaluation of multiple e-mail service providers.
The two organizations are currently working to transfer subscriber lists into ExactTarget’s enterprise software and plan to begin sending e-mail marketing messages, including product news, personalized e-mail offers and customer communications in April 2009. The move is also expected to enable the Command’s subscribers to choose how often they want to receive information.
No financial details were disclosed.