ExactTarget Connections Event, Marketing Department Named Among Best in America
American Business Awards Names ExactTarget’s Annual Client Conference Best Tradeshow, Honors ExactTarget’s Marketing Team with Annual Accolade
Global digital marketing leader ExactTarget (NYSE:ET) announced today that its annual Connections conference was named best Convention in America by the American Business Awards.
ExactTarget garnered the title at the eleventh annual Stevie Awards, earning top recognition for its annual three-day client conference that attracted more than 4,000 marketers and software developers in 2012 and has featured world-renowned speakers, including Sir Richard Branson,Michael J. Fox, Soledad O’Brien and David Blaine.
“The American Business Awards is a great validation that ExactTarget Connections is the world’s premier digital marketing conference, bringing together the best B-to-B and B-to-C marketers and technology in the world,” said Scott Dorsey, ExactTarget’s chairman and chief executive officer. “Connections is a powerful experience that provides marketers around the globe with inspiration and education that transforms digital marketing campaigns of many of the world’s leading brands.”
In addition to earning the top Stevie Award for its Connections conference, the American Business Awards also honored ExactTarget with a Silver Stevie Award for Marketing Department of the Year, recognizing the company’s global strength in demand generation, branding and product marketing.
“ExactTarget has pioneered a new approach to marketing, bringing the passion and energy for branding found in B-to-C organizations with the laser precision on process and results found in the best business marketing teams,” said Tim Kopp, ExactTarget’s chief marketing officer. “This recognition is an incredible testament to the strength and passion of our global marketing team and the tremendous results we’ve delivered.”
The accolades from the American Business Awards follow a series of honors for ExactTarget, including:
The recognition for ExactTarget Connections comes as the company prepares for its Connections 2013 event Sept. 17-19 in Indianapolis. Expected to welcome more than 6,000 attendees, the event will feature keynotes from former U.S. Secretary of State Condoleezza Rice, biographerWalter Isaacson and author Jim Collins. Registration is available online at www.ExactTarget.com/Connections2013.
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices inAsia, Australia, Europe, North America and South America, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit ExactTarget.
Kari Brownsberger (Finn Partners) 312.329.3980