ExactTarget Expands Global Capabilities with New Multilingual Interface for Interactive Marketing Hub
ExactTarget, a global provider of email marketing and interactive marketing solutions, unveiled its new multilingual user interface today, enabling marketers around the world to use ExactTarget in German, Brazilian Portuguese, Japanese and English.
Launched at Europe’s largest digital marketing conference dmexco, ExactTarget’s multilingual interface enables marketers to log in and harness the power of ExactTarget’s cross-channel marketing platform in their native language or toggle between one of the four supported languages.
“With our expanded global capabilities, we can provide marketers a powerful solution to consolidate their multinational interactive campaigns and collaborate with peers in multiple languages from locations around the world,” said Peter McCormick, ExactTarget cofounder and general manager of the company’s global operations. “By providing a unified technology platform that is completely customizable to marketers’ language, we can help brands break down the silos between disparate geography-based solutions and deliver new levels of return from their marketing investment.”
In addition to unveiling its multilingual interface today, ExactTarget also announced plans to locate its new Central European Sales and Services center in Munich in early 2012. The new facility will support ExactTarget’s growing client base in Germany and across Central and Eastern Europe and will expand the company’s global services and support capabilities for clients worldwide. The Munich office will join ExactTarget’s growing network of global operations to support marketers around the world. Headquartered in Indianapolis, the company now employs more than 1,000 worldwide at its offices in London, Sao Paulo (Brazil), Sydney, Melbourne, San Francisco, Seattle and Indianapolis.
ExactTarget has become the largest privately held interactive marketing provider powering email marketing and cross-channel marketing campaigns. The company’s technology seamlessly integrates with ExactTarget’s network of more than 60 technology providers, including pre-built integrations with Microsoft, Salesforce, Adobe Omniture, Google and Bazaarvoice — enabling marketers to power data-driven interactive marketing built on a single view of each consumer.
“Interactive marketing has come a long way in a short time. It has grown digital properties to the largest businesses in the world, turned centuries old media and agency models upside down, and now represents 15% of all advertising spend,” wrote Shar VanBoskirk, vice president and principal analyst at Forrester Research, Inc. in her April 2011 report entitled “The Future Of Interactive Marketing.”
Forrester Research named ExactTarget a “leader” in email marketing and awarded the company a perfect 5 of 5 in the Customer Category of “The Forrester Wave: Email Marketing Service Providers Q4 2009” (December 2009) report. In evaluating the Spring 2009 version of ExactTarget’s technology, the independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.”
The unveiling of ExactTarget’s new multilingual interface follows the March 2011 launch of its social media management application in Japanese made possible through a partnership with Tokyo-based NTT Communications Corporation. The jointly launched Japanese product provides full access to the application’s enterprise functionality for Twitter and Facebook engagement management, including advanced analytics, workgroups and assignment features and is currently being sold in Japan via NTT Com’s Online Marketing Group.
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world. For more information, visit www.ExactTarget.com .