Forrester Research Inc. Vice President and Principal Analyst Shar VanBoskirk will join ExactTarget for a live webcast at 1 p.m. Aug. 31 to unveil new independent research on the future of interactive marketing in America.

“The interactive marketing landscape continues to rapidly evolve, as marketers add new channels and expand existing tactics to improve their online brand experience”

Sponsored by ExactTarget, the webcast will feature a first look at new data from Forrester’s just released Interactive Marketing Forecast, 2011 To 2016 (US) and offer exclusive insights into how marketers plan to adopt cross-channel marketing across email, mobile, social media and the Web.

“The interactive marketing landscape continues to rapidly evolve, as marketers add new channels and expand existing tactics to improve their online brand experience,” said Tim Kopp, ExactTarget’s chief marketing officer. “Forrester’s new interactive marketing forecast provides the most complete assessment of marketers’ plans to increase investment in interactive channels and offers a solid benchmark for brands to use in planning for the years ahead.”

In addition to providing attendees a framework for future interactive marketing growth, VanBoskirk will also offer new insights into the aggressive investments brands are making to boost interactive marketing. Key areas of discussion will include:

• How brands are reallocating budgets from offline channels to fund interactive marketing;
• Why interactive marketing is driving a new ‘customer obsession’ among leading brands;
• How interactive is leading marketing to create a single view of the customer across all channels;
• Why brands are expecting to deliver greater efficiency from email, mobile and social.

Marketers may register for the free webinar here.

The exclusive Aug. 31 webcast follows the launch of the Forrester Consulting study commissioned by ExactTarget that found 48 percent of interactive marketing executives rank understanding customers’ cross-channel interactions as one of the top challenges facing marketing today. Entitled“The New Campaign Management Mandate,” the June 2011 study found marketers’ lack of cross-channel insights result in brands interacting through disconnected channels that fail to deliver seamless brand experiences and the real-time, relevant dialog consumers expect.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub TM technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

 

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