ExactTarget Interactive Marketing Hub Named ‘Innovation of the Year’

Global interactive marketing provider ExactTarget announced today that its Interactive Marketing HubTM earned the title of ‘Innovation of the Year’ Saturday and cofounder and chief executive Scott Dorsey was awarded Indiana’s top technology honor.

Presented by trade association TechPoint, the accolades for ExactTarget’s Interactive Marketing Hub and Dorsey mark six times in the past seven years the association has honored ExactTarget for its interactive marketing innovation and leadership.

“The awards are further validation that our strategy of smart growth and aggressive investment in innovation is creating a new category of interactive marketing software that allows brands to connect with consumers in real time,” Dorsey said. “The awards are an incredible honor and reflect our continued commitment to providing our clients the most powerful and effective interactive marketing solutions available.”

ExactTarget edged out two finalists for the Innovation of the Year honor for its award-winning Interactive Marketing HubTM, the next generation of its interactive marketing technology that enables marketers to plan, monitor and track real-time interactive marketing programs from a single dashboard. By aggregating all customer interaction data as it happens, the technology allows marketers to instantly take action on the data across all online channels.

Dorsey, who has led the company since its founding in 2000, was named Indiana’s “Trailblazer in Technology” for his significant and lasting contributions to Indiana’s high-tech economy. Dorsey and fellow cofounders Chris Baggott and Peter McCormick launched ExactTarget to help organizations use the then emerging medium of email to connect with their customers and drive sales. Today, the company has grown to nearly 1,000 employees and powers interactive marketing campaigns across email, mobile, social media and the web for organizations around the world. Under Dorsey’s leadership, ExactTarget has become the largest privately held interactive marketing technology firm with operations across the U.S., Europe and Asia-Pacific.

“ExactTarget’s focus on innovation and bringing new technologies to market is having a tremendous impact on our state and our world,” said Jim Jay, TechPoint’s president and chief executive officer. “Scott and his team continue to grow the business and lead the industry in providing customers around the globe with powerful, sophisticated software and technology.”

The honors come less than two months after the Wall Street Journal named ExactTarget one of the most promising companies in America in the publication’s “Next Big Thing” list. In the past year alone, ExactTarget has garnered a host of awards and accolades including:

ExactTarget posted annual revenue of more than $134 million in 2010, a 41 percent year-over-year growth from 2009 totals.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.