ExactTarget Intros Mobile Apps for CoTweet

ExactTarget has launched new mobile apps for its CoTweet social media management platform.

CoTweet is a comprehensive, Web-based social media engagement, management and reporting solution. It helps companies to engage, track and analyze conversations about their brands across the popular and influential social communities.

This latest announcement extends the company’s enterprise Twitter and Facebook management capabilities to Android, BlackBerry and Windows.

The new applications provide full access to the power of CoTweet by ExactTarget. Thanks to the enterprise capabilities, users can engage, track and analyze social media conversations. Plus, they can also harness conversation histories, sentiment tagging, claim and assignment features and integration with prominent CRM systems.

Noting that social media provides a mission-critical link between brands and consumers, Tim Kopp, chief marketing officer at ExactTarget, said that the new CoTweet mobile applications provide marketers the solution they need to manage and engage in social conversations from anywhere at any time.

Additionally, CoTweet also introduced its enhanced iPhone app. The new application features new capabilities for engaging and managing conversations with consumers on Facebook (NewsAlert). It also debuted plans for an iPad app launch in April.

Moreover, the company also has expanded its global support operations for CoTweet, and now provides clients of CoTweet Enterprise access to 60 social media support experts 24 hours a day, seven days a week across 12 time zones.

“Our goal is to help customers stay connected to the conversations that matter regardless of where they are or what time of day it is — and to provide the best support services possible as these companies take their social media strategies global,” said Jesse Engle, cofounder and CEO of CoTweet.

ExactTarget is a provider of on-demand e-mail marketing and interactive marketing solutions. Recently, NTT (NewsAlert) Communications Corporation, a Japan-based ICT solution provider, and ExactTarget jointly introduced CoTweet by ExactTarget in the Japanese market.