Global interactive marketing provider ExactTarget launched its new data segmentation application Audience Builder today, giving marketers a powerful solution to consolidate, analyze and take action on customer data in real time.

“Audience Builder provides a powerful solution that puts marketers in control of their data to gain real-time insights, identify emerging trends and create a common view of each consumer without having to rely on assistance from IT to run queries or consolidate data.”

Built as an application on the ExactTarget Interactive Marketing Hub, Audience Builder provides an intuitive drag-and-drop interface that enables marketers to consolidate and segment data from any source to create targeted audiences for campaigns across email, mobile, social media and the Web.

“Effective marketing is built on organizations truly understanding their consumers – everything from their engagement across interactive channels to previous purchases,” said Scott McCorkle, ExactTarget’s chief operating officer. “Audience Builder provides a powerful solution that puts marketers in control of their data to gain real-time insights, identify emerging trends and create a common view of each consumer without having to rely on assistance from IT to run queries or consolidate data.”

Key features of ExactTarget Audience Builder include:

• Unlimited Segmentation: Create audiences based on any number of static and behavioral attributes and dimensions using data stored in the ExactTarget Interactive Marketing Hub or in any integrated system, such as Salesforce, Microsoft Dynamics CRM, SAP, Omniture, ATG, Webtrends and more than 60 integrated partners.
• Real-Time Target Audiences: Create the right segment right now from millions of records in seconds, rather than waiting on reports or database administration assistance.
• Cross-Channel Action: Take immediate action on the targeted list in each customer’s unique preferred online communications channel using the ExactTarget Interactive Marketing Hub.

For more information about Audience Builder, click here.

The launch of the Audience Builder comes during ExactTarget Connections ’11, the world’s largest interactive marketing conference. Centered on the theme of “The Power of One,” Connections ’11 is designed to challenge the more than 3,000 attending the sold-out three-day conference to explore the power of one consumer to change a brand, one technology to change an industry and one person to change the world. The conference features addresses from Wikipedia founder Jimmy Wales, CNN’s Soledad O’Brien, author Aron Ralston and executives from Facebook, Adobe, Yahoo!, Best Buy, Klout and Foursquare. The conference also features more than 50 interactive breakout sessions ranging from marketing best practices to building interactive marketing campaigns.

About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com.

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