ExactTarget Launches 'Live Offers' Email Coupon Solution at Shop.org's Annual Summit

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by || 09/16/2008

Las Vegas, NV – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces today the launch of Live Offers, a closed-loop solution for managing, delivering, and monitoring intelligent offers to prospects and customers. Live Offers is the first offer management and coupon solution from an email service provider that has the intelligence to render offers at the time that emails are opened, instead of when they are sent.

“People simply don’t have time to sit down on Sunday morning and cut coupons anymore,” said Scott McCorkle, executive vice president of technology and channels. “But if they can receive live, personalized offers via email for stores and e-commerce sites they frequent, they are much more likely to act on a given sale.”

With Live Offers, retailers can easily orchestrate campaigns with both distribution and redemption caps and unique segment or subscriber specific offers. For example a retailer may provide an offer of “25% Off” to the first 1,000 individuals that open an email and the remaining individuals that open the message will get an alternate message of “Check Out the Savings” or another offer designated by the marketer.

The openness of the Live Offers solution allows for a seamless ability to exchange offer and conversion data between in-store Point of Sale, eCommerce, or other business systems. Retailers can precisely measure the ROI of a campaign, and remarket to individuals that have or have not redeemed the offers that they have received.

Other benefits of Live Offers include:

  • Closed loop redemption reports to measure ROI
  • Control over the distribution of discounts across multiple channels
  • Track online or offline redemption back to a single individual
  • Increase brand, product, and/or service loyalty through incentive based marketing campaigns
  • Drive online traffic into lower revenue generating stores
  • Print cost of coupon shifted to the consumer instead of retailer

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USATODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit http://www.exacttarget.com/or call 1-866-EMAILET.