ExactTarget Launches Marketing Guide to Help Brands Unlock the Power of Facebook

Global interactive marketing provider ExactTarget (NYSE:ET) launched its new Field Guide to Facebook Marketing today, providing marketers practical advice on building and optimizing their brand’s presence on Facebook.

Featuring field-tested recommendations and examples, the guide offers proven techniques to create high-performing, engaging content and best practices for integrating Facebook Tabs, Fan Pages, and content into cross-channel campaigns across email, social media and Websites.

Highlights of the guide include tips on how to:

  • Leverage the new Facebook Timeline by “Pinning” and “Starring” engaging content;
  • Use Facebook to build an email marketing program;
  • Improve Facebook EdgeRank with polls, surveys and updates; and
  • Access Facebook Insight analytics to measure page performance and return on investment.

To download the complimentary Field Guide to Facebook Marketing, visit www.ExactTarget.com/FacebookGuide.

“After years of aimlessly chasing fans, it’s time marketers start driving real business results from Facebook,” wrote Nate Elliott, vice president and principal analyst at Forrester Research, Inc. in his November 2011 report entitled It’s Time To Make Facebook Marketing Work. “This requires building a Facebook page that has a clear focus and offers value to customers, leveraging the entire Facebook tool kit and integrating Facebook into a broader marketing strategy.”

The launch of ExactTarget’s new Field Guide to Facebook Marketing follows the introduction of ExactTarget’s SocialPages application. Built as an application on the ExactTarget Interactive Marketing Hub, SocialPages provides a drag and drop interface that allows marketers to create and manage branded Facebook tabs and monitor real-time performance and cross-channel engagement across email, mobile, social media and the Web.

“SocialPages provides marketers a powerful solution to bridge the chasm that exists between Facebook and cross-channel marketing campaigns,” said Tim Kopp, ExactTarget’s chief marketing officer. “By fully integrating Facebook page creation and management into the Interactive Marketing Hub, marketers can unlock the value of Facebook and integrate the channel into interactive campaigns alongside email, mobile, social and the Web.”

More than 70 percent of online Americans use Facebook at least weekly, and 20 percent of those have made a purchase after receiving a marketing message on Facebook, according to ExactTarget’s recently released 2012 Channel Preference Survey. The survey of nearly 1,500 consumers found nearly a third (32 percent) of teens (ages 15-17) have made a purchase after receiving a marketing message on Facebook. To download the research, click here.

SocialPages is generally available for ExactTarget’s clients in North America, Europe, South America and Australia. The application is also available through the company’s network of more than 500 marketing service providers worldwide.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.

Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.


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