ExactTarget Launches New Guide Decoding Facebook Messages’ Impact on Email Marketing

INDIANAPOLIS–(BUSINESS WIRE)–Global interactive marketing provider ExactTarget launched a comprehensive guide to Facebook Messages today, offering marketers the first objective analysis of Facebook Messages’ impact on email design, usability and strategy.

“While Facebook Messages is a significant shot over the bow of today’s email inbox, it is still in its infancy stage.”

Featured in Snapshot: Facebook Messages by ExactTarget and CoTweet, the guide helps marketers understand the impact of Facebook Messages on email marketing and the inbox landscape currently dominated by Hotmail, Yahoo Mail and Gmail.

“The snapshot report offers new insight to quell the fears marketers may have about Facebook Messages and its impact on their communications with consumers,” said Jeff Rohrs, principal, ExactTarget’s Marketing Research and Education Group. “While Facebook Messages is a significant shot over the bow of today’s email inbox, it is still in its infancy stage.”

The guide includes key insights and analysis of Facebook Messages, including:

  • Challenges associated with message threading.
  • Insights on its message prioritization filtering, similar to Gmail’s “Priority inbox”.
  • Email rendering limitations, including image suppression, and
  • A look at the continued evolution of the product.

“Facebook has provided the world’s most powerful online community for consumers to interact with one another and the brands they love,” said Tim Kopp, ExactTarget’s chief marketing officer. “Our Snapshot: Facebook Messages guide provides marketers the first comprehensive look at what the social network’s email solution means to marketers and tips on how to make the most of the emerging channel.”

The launch of Snapshot: Facebook Messages comes after ExactTarget recently unveiled its latest Subscribers, Fans & Followers report, The Social Breakup. The study, which is the latest from ExactTarget’s Subscribers, Fans and Followers research series, found that more than 90 percent of consumers have “broken up” with at least one brand on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages. For more information about the study and to download a complimentary copy of The Social Break-Up and prior reports, visit www.ExactTarget.com/sff.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.