ExactTarget Named a Consistent Leader in Email Marketing by Independent Research Firm
ExactTarget, a global provider of email marketing and cross-channel marketing solutions, announced today that Forrester Research, Inc. named the company a leader among email marketing service providers.
“The Forrester Wave™: Email Marketing Vendors, Q1 2012”
Featured in the “The Forrester Wave™: Email Marketing Vendors, Q1 2012” (January 2012) report, the independent research firm found ExactTarget to have the strongest current product offering of all vendors evaluated with top scores in Executive Vision, Development Strategy, Functionality and Global Strategy.
“The vendor’s current offering is the best in the study. It gets perfect scores for its usability, triggered messaging capabilities, dynamic content, and ability to automate multichannel analytics,” the “Forrester Wave: Email Marketing Vendors, Q1 2012” report states. “Marketers managing multiple email stakeholders or seeking to integrate email into broader sales, customer relationship management (CRM), or online marketing programs will find it an especially good partner.”
Forrester found the functionality of ExactTarget’s Interactive Marketing Hub to be the highest rated of all vendors evaluated, noting “this firm’s flexibility suits it to marketers of all types.”
“Email marketing is rapidly evolving as organizations work to tightly integrate their email programs with social media, mobile and the Web to drive more effective and seamless cross-channel interactions,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “Forrester identified ExactTarget as a ‘consistent leader’ in email marketing, and the analyst firm scored the Interactive Marketing Hub the highest score in functionality – we feel that this is a clear reflection of our commitment to providing the most powerful and intuitive solution for marketers around the globe.”
Conducted in Q4 2011, the Forrester Wave Report is a comprehensive evaluation of six enterprise email marketing vendors that includes an assessment of company offering across 37 different criteria, as well as technology demonstrations, reviews of supporting documentation and in-depth interviews with key executives and dozens of customer references.
To download “The Forrester Wave™: Email Marketing Vendors, Q1 2012” report, visit www.ExactTarget.com/EmailWave.
The news of Forrester’s evaluation of ExactTarget follows the launch of the Forrester Consulting study commissioned by ExactTarget that found 48 percent of interactive marketing executives rank understanding customers’ cross-channel interactions as one of the top challenges facing marketing today. Entitled “The New Campaign Management Mandate,” the study found marketers’ lack of cross-channel insights result in brands interacting through disconnected channels that fail to deliver seamless brand experiences and the real-time, relevant dialog consumers expect. To download the free report, visit www.ExactTarget.com/mandate.
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.
Mitch Frazier, 317-275-5034