ExactTarget Named to Russell 3000® and Russell Global Indexes

Global interactive marketing provider ExactTarget (NYSE:ET) announced today it was added to the Russell 3000® Index and the Russell Global Index after equity markets closed June 22 as Russell Investments reconstituted its comprehensive family of global indexes.

“Being named to the Russell indexes is an honor that positions ExactTarget among the top publicly held companies.”

Annual reconstitution of Russell’s U.S. indexes captures the 4,000 largest U.S. publicly traded stocks as of the end of May, ranking them by total market capitalization.

“Following our successful initial public offering and posting record revenue in our first quarter as a public company, we are pleased to continue to build upon our momentum with our addition to the Russell indexes,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “Being named to the Russell indexes is an honor that positions ExactTarget among the top publicly held companies.”

Membership in the Russell indexes remain in place for one year with membership determined primarily by objective, market-capitalization rankings and style attributes.

Russell indexes are widely used by investment managers and institutional investors for index funds and as benchmarks for both passive and active investment strategies. In the institutional marketplace, an industry-leading $3.9 trillion in assets currently are benchmarked to them.

Russell calculates more than 80,000 benchmarks daily covering approximately 98 percent of the investable market globally, 83 countries and more than 10,000 securities. These investment tools originated from Russell’s multi-manager investment business in the early 1980s when the company saw the need for a more objective, market-driven set of benchmarks in order to evaluate outside investment managers.

The news of ExactTarget’s inclusion in the Russell 3000® Index and the Russell Global Index follows the launch of the company’s next generation mobile marketing application – MobileConnect. Available as a standalone application or fully integrated into the ExactTarget Interactive Marketing Hub, MobileConnect provides a cloud-based application to power SMS alerts and mobile marketing messages worldwide. MobileConnect features intuitive message templates, easy-to-use reporting, advanced enterprise management of short/long codes and keywords and cross-channel integration with campaigns across email, social media and the web.

About Russell

Russell Investments (Russell) is a global asset manager and one of only a few firms that offers actively managed, multi-asset portfolios and services that include advice, investments and implementation. Working with institutional investors, financial advisors and individuals, Russell’s core capabilities extend across capital markets insights, manager research, Indexes, portfolio implementation and portfolio construction. Russell has approximately $155 billion in assets under management (as of 3/31/2012) and works with 2,400 institutional clients, more than 580 independent distribution partners and advisors, and individual investors globally. Founded in 1936, Russell is a subsidiary of The Northwestern Mutual Life Insurance Company.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.


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