ExactTarget Named to Inc. 5000 List for Fourth Consecutive Year

INDIANAPOLIS – Inc. today ranked on-demand email and one-to-one marketing solutions provider ExactTarget 1,193 on its annual ranking of the 5,000 fastest-growing private companies in America.

ExactTarget earned the spot on this year’s list with a 266.6% growth in sales from 2005 to 2008, making 2009 the fourth consecutive year Inc. has featured ExactTarget on the list.

“Savvy trend spotters and those who invest in private companies know that the Inc. 5000 is the best place to find out about young companies that are achieving success through a wide variety of unprecedented business models, as well as older private companies that are still expanding at an impressive rate,” said Inc. 5000 project manager Jim Melloan. “That’s why our list is so eagerly anticipated every year.”

ExactTarget powers the email marketing and one-to-one marketing campaigns of organizations around the globe. The company’s software-as-a-service platform enables clients to send business-critical and event triggered emails , text messages , voice messages and landing pages to increase sales, optimize marketing investments and strengthen customer relationships. Founded and headquartered in Indianapolis, the company has posted 34 consecutive quarters of growth, 14 consecutive quarters of profitability and has grown from a startup to a 450-person international enterprise in less than nine years.

“Our consistent growth and innovation continues to provide marketers the most reliable and sophisticated platform to connect with their clients and drive real ROI,” said Scott Dorsey, ExactTarget’s chief executive officer and co-founder. “While I am incredibly proud of the ExactTarget team for their work to achieve four consecutive years on the list, the real credit goes to the tens of thousands of marketers who use our platform to drive business results. Without them, none of this would be possible.”

The 2009 Inc. 5,000 measures revenue growth from 2005 through 2008. To qualify, companies must have been founded and generating revenue by the first week of 2005, and therefore able to show four full calendar years of sales. Additionally, they had to be U.S.-based, privately held, for profit, and independent-not subsidiaries or divisions of other companies-as of Dec. 31, 2008. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2005 is $200,000; the minimum for 2008 is $2 million.

The Inc. 5,000 placement comes less than a month after Microsoft named ExactTarget a finalist in the Software-plus-Services, Development Partner of the Year category of the 2009 Microsoft Worldwide Partner Conference Awards. Already this year, ExactTarget has garnered recognition from organizations across the country including:

• Industry Website ClickZ named ExactTarget the best email marketing platform in the industry
• JMP Securities’ “Hot 100: The Best Privately Held Software Companies”
• American Business Awards’ annual “Stevie Awards” finalist in both the Fastest-Growing Company of the Year and Product Development/Management Department of the Year categories
• TechPoint’s “Technology Company of the Year”
• Indiana Chamber of Commerce’s 7 th Best Place to Work in Indiana, and
• Upshot Institute’s 2009 Upshot50 Marketing Technology Leader Award.

About Inc. Magazine

Founded in 1979 and acquired in 2005 by Mansueto Ventures LLC, Inc. ( www.inc.com ) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today’s innovative company builders. With a total paid circulation of 712,961, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology. Visit us online at Inc.com.

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Each year, Inc. and Inc.com celebrate the remarkable achievements of today’s entrepreneurial superstars-the privately held small businesses that drive our economy. The Inc. 500|5000 Conference & Awards Ceremony brings together members of the Inc. 5000 community, both a new class of Inc. 5000 honorees and the list’s alumni, for three days of powerful networking, inspired learning, and momentous celebration. Please join us September 23-25, 2009, at the Gaylord National Resort and Convention Center in National Harbor, Maryland. For more information about the 2009 Inc. 500|5000 Conference & Awards Ceremony, and to register, visit www.Inc5000event.com. Stay connected with Inc. Events by following @IncEvents on Twitter.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.