ExactTarget Named Top 50 Venture-Backed Companies

Performance, Executive Team, Board of Directors, Valuation Fuel Selection for ‘Next Big Thing List’

Sydney, Australia, 16 March 2011 – Global interactive marketing provider ExactTarget announced today that The Wall Street Journal has named ExactTarget one of the top 50 venture capital-backed companies in America.

Announced in The Wall Street Journal’s ‘Next Big Thing List’, ExactTarget was selected from a pool of more than 5,000 U.S.-based companies and ranked based on the successful track record of its founders, management and investors, the amount of capital raised in the last three years, and the percentage change in the company’s valuation in the last year.

“Being named one of America’s most promising venture-backed companies is a great honour and another clear validation of our industry-leading strength and record-setting growth,” said Lee Hawksley, Senior Director of Exact Target Australia. “As a late-stage venture-backed company, we’ve accelerated investment in our team, technology and infrastructure to fuel our innovation and bring marketers new solutions to drive real results.”

Since May 2009, ExactTarget has attracted over $140 million in venture capital, acquired three companies, launched an international division with operations in the UK and Australia, hired more than 500 employees and introduced the next generation of its interactive marketing technology to power campaigns across email, mobile, social media and Websites.

“Venture capitalists are always looking for companies with a new idea that will prove powerful enough to explode into the marketplace,” said Alan Murray, deputy managing editor of The Wall Street Journal. “The Next Big Thing highlights companies that we believe are worth watching and have a chance to make waves in their industry.”

To be eligible for the ranking, a company must have raised an equity round of financing in the three years and have a valuation of $1 billion or less. The Wall Street Journal’s Next Big Thing list is available online.

ExactTarget’s inclusion in The Wall Street Journal’s ‘Next Big Thing List’ follows its record annual financial performance in 2010. The company boosted revenue 41 percent year over year, finishing 2010 with more than $134 million in revenue.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing HubTM technology provides organisations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organisations around the world including Expedia.com, Fairfax Digital, Best Buy, CareerBuilder.com, Gannett Co., Inc., Tennis Australia, The Home Depot and Wellpoint, Inc. For more information, visit www.ExactTarget.com.au.