ExactTarget Names Finn Partners Global PR Agency of Record

ExactTarget has retained Finn Partners, a Ruder Finn Group company, as its global public relations agency of record.

Finn Partners will lead the global public relations activities for ExactTarget, including public relations programs in the US, Australia, Europe and Latin America. The team will be led by Finn Partners’ Chicago office and supported by the New York City office, as well as its global network.

“ExactTarget has grown to a global leader in interactive marketing by helping organizations of all sizes around the world leverage technology to power marketing across email, mobile, Twitter, Facebook and the Web,” said Tim Kopp, ExactTarget’s chief marketing officer.  “With deep expertise in software as a service and interactive marketing, Finn Partners provides ExactTarget a global team to help us share our story of innovation, client focus and growth with audiences around the world.”

“ExactTarget is leading a new era in interactive marketing with innovative email, mobile and social solutions that power the world’s leading brands,” said Richard Funess, senior managing partner at Finn Partners. “We’re proud to have been chosen to lead ExactTarget’s global PR efforts and share the team’s passion for world-class public relations. With our proven strength in interactive marketing and our global network, I know we will help ExactTarget achieve outstanding results in markets around the globe.”

Finn Partners is ranked among the Top Ten US PR Agencies by PRWeek in its 2012 Agency Business Report.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.

About Finn Partners

Finn Partners builds on the outstanding legacy of Ruder Finn while shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of public relations services, including digital and social media. Our specialty areas include technology, consumer, travel/economic development, global issues, arts and public and corporate affairs. Headquartered in New York City, the company has regional operations in Chicago, Los Angeles, San Francisco, Washington D.C. and Israel, and leverages international capabilities via Ruder Finn’s global network of offices and affiliates. Find us at www.finnpartners.com and follow us on Twitter @finnpartners.