ExactTarget Now Offers Multi-Lingual Platform
Launched at Europe’s largest digital marketing conference dmexco, ExactTarget has unveiled a multilingual user interface today, enabling marketers to access the interface in German, Brazilian Portuguese, Japanese and English.
Peter McCormick, ExactTarget cofounder and general manager of the company’s global operations said “By providing a unified technology platform that is completely customizable to marketers’ language, we can help brands break down the silos between disparate geography-based solutions and deliver new levels of return from their marketing investment.”
ExactTarget also announced plans to locate its new Central European Sales and Services center in Munich in early 2012. The Munich office will join ExactTarget’s growing network of global operations to support marketers around the world. Headquartered in Indianapolis, the company now employs more than 1,000 worldwide at its offices in London, Sao Paulo (Brazil), Sydney, Melbourne, San Francisco, Seattle and Indianapolis.
The unveiling of ExactTarget’s new multilingual interface follows the March 2011 launch of its social media management application in Japanese made possible through a partnership with Tokyo-based NTT Communications Corporation. The jointly launched Japanese product provides full access to the application’s enterprise functionality for Twitter and Facebook engagement management, including advanced analytics, workgroups and assignment features and is currently being sold in Japan via NTT Com’s Online Marketing Group.