ExactTarget Partners with Aprimo

SALT LAKE CITY, UT – Aprimo, a leading provider of software for Enterprise Marketing Management (EMM) and ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announced that they have partnered to integrate ExactTarget’s email messaging services into Aprimo’s Multi-Channel Campaign Management applications.

“Our email platform combined with Aprimo’s Enterprise Marketing Management software opens a new range of email marketing possibilities for their customers,” said Jim Kreller, ExactTarget’s vice president, channel sales. “We are pleased a leader like Aprimo selected ExactTarget’s email marketing platform to help its clients achieve their business goals.”

Aprimo’s vice president of product marketing Haresh Gangwani added, “Aprimo customers will greatly benefit from best in class email deliverability and reputation management services which Aprimo now offers through our embedded partnership with ExactTarget. This enhanced offering is a direct response to our rapidly expanding customer base using Aprimo’s multi-channel campaign management applications for digital marketing.”

This partnership is a result of ExactTarget’s Embedded Partners program, which allows qualified companies to manage email deliverability and develop unique features on top of ExactTarget’s functionality without having to make significant investments in hardware, software, bandwidth and licenses.

ExactTarget with Aprimo provides one platform for all multi-channel campaign management needs, including:

  • Build multi-channel campaigns: segment list, create emails, control the timing and view the results
  • Built in ISP relationships and CAN-SPAM compliance
  • Management of unsubscribe requests
  • Bounce mail management and proactive blacklist monitoring

With this enhanced capability, marketers can expect to see their response rate jump along with reduction in bounce rates, ultimately resulting in an improvement in ROI.

About Aprimo

Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing™ is an integrated Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo’s technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.

Aprimo Marketing empowers the world’s leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Pfizer, Toyota and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit www.aprimo.com. Aprimo Marketing is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.

About ExactTarget

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.