ExactTarget Product is Recognized as 'Innovation of the Year'

Global interactive marketing provider ExactTarget announced that its Interactive Marketing Hub earned the title of ‘Innovation of the Year’ and cofounder and chief executive Scott Dorsey was awarded Indiana’s top technology honor.

Presented by trade association TechPoint, the accolades for ExactTarget’s Interactive Marketing Hub and Dorsey mark six times in the past seven years the association has honored ExactTarget for its interactive marketing innovation and leadership.

“The awards are further validation that our strategy of smart growth and aggressive investment in innovation is creating a new category of interactive marketing software that allows brands to connect with consumers in real time,” Dorsey said. “The awards are an incredible honor and reflect our continued commitment to providing our clients the most powerful and effective interactive marketing solutions available.”

According to a release, ExactTarget edged out two finalists for the Innovation of the Year honor for its Interactive Marketing Hub, the next generation of its interactive marketing technology that enables marketers to plan, monitor and track real-time interactive marketing programs from a single dashboard. By aggregating all customer interaction data as it happens, the technology allows marketers to instantly take action on the data across all online channels.

Dorsey, who has led the company since its founding in 2000, was named Indiana’s “Trailblazer in Technology” for his contributions to Indiana’s high-tech economy. Dorsey and fellow cofounders Chris Baggott and Peter McCormick launched ExactTarget to help organizations use the then emerging medium of email to connect with their customers and drive sales.

“ExactTarget’s focus on innovation and bringing new technologies to market is having a tremendous impact on our state and our world,” said Jim Jay, TechPoint’s president and chief executive officer. “Scott and his team continue to grow the business and lead the industry in providing customers around the globe with powerful, sophisticated software and technology.”

More company information: www.exacttarget.com