ExactTarget to Showcase Marketing Cloud at Connections EMEA Nov. 5

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by || 11/04/2013

Global digital marketing leader ExactTarget, a salesforce.com company, announced today that salesforce.com’s Chief Scientist JP Rangaswami and marketing visionary Mitch Joel will keynote its sold-out Connections EMEA Nov. 5 in London.

Expected to attract more than 1,000 marketers from across Europe, Connections EMEA will provide marketers in the region the first view of the new Salesforce ExactTarget Marketing Cloud, a powerful solution that brings together ExactTarget’s email, mobile, Web, marketing automation, analytics and platform capabilities with leading social marketing apps – Salesforce Buddy Media, Salesforce Radian6 and Salesforce Social.com.

“Customers are transforming business, and companies need to change their traditional marketing practices to optimize communications across digital marketing channels,” said Sameer Kazi, ExactTarget senior vice president and general manager of EMEA. “The Salesforce ExactTarget Marketing Cloud is the 1-to-1 platform marketers need to aggregate what they know about their customers and power relevant communications across the channels and devices their customers use most.”

The event will feature keynotes from ExactTarget executives and a host of experts, including:

  • JP Rangaswami – As Chief Scientist at salesforce.com, Rangaswami will identify innovative ways to use real-time mobile and social to create 1-to-1 experience for customers
  • Mitch Joel – A marketing visionary, interactive expert and author, Joel will highlight the five massive moments that changed marketing and actionable items marketers should implement
  • Stuart Coleman – As CRM Manager for Sony PlayStation, Coleman will share how marketers can leverage data to optimize marketing campaigns
  • Guy Hanson – As Director of EMEA Consulting for ReturnPath, Hanson will discuss how to create engaging digital campaigns that reach customer inboxes to deliver results

The annual conference will include breakout sessions featuring actionable instruction and inspiration to help marketers transform business through email, mobile, Facebook, Twitter and the Web. Building on the theme “Lead From Within,” the day-long event will explore how leadership fuels inspiration and innovation. Attendees will also have an exclusive opportunity to attend a networking reception, headlined by renowned comedian, television host and actor Jimmy Carr.

Additional information is available online at http://www.exacttarget.co.uk/connectionsemea2013/.

For real-time updates throughout the conference, follow @ExactTargetUK and the hashtag #ET13EMEA on Twitter.

Connections EMEA follows ExactTarget’s Connections ’13 conference held Sept. 17-19 in the U.S., which welcomed ExactTarget clients and partners from around the world and featured keynote addresses from ExactTarget Marketing Cloud Chief Executive Officer Scott Dorsey, author Jim Collins, biographer Walter Isaacson and former Secretary of State Condoleezza Rice.

About ExactTarget, a salesforce.com Company

ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. ExactTarget is a salesforce.com company. For more information, visit www.ExactTarget.com.