ExactTarget to Speak at Premier Daily Deals Expo
At a time of hyper-growth in the realm of collective buying and flash sales, the producers of the Daily Deal Expo are pleased to announce this year’s must attend deal event, the Daily Deal Expo, scheduled for August 25 and 26, 2011 in Chicago’s McCormick Place.
In 2010, 23 million Americans, or 10 percent of the adult population, purchased a coupon from a “deal of the day” website such as Groupon or LivingSocial, according to a new survey by the American Institute of Certified Public Accountants by Harris Interactive. “The Deal” template has demonstrated it is worth adopting because it has proven it works. The concept is simple and the local business merchants and subscribers both benefit. According to research firm Experian, visits to group-buying sites grew ten-fold during the last year. This new model supports that digital coupons are not a fad but they represent a new advertising model for local business. The simplicity of daily offers arriving with no cost to the customer is only a click away.
Who Should Attend?
The Daily Deal Expois the perfect opportunity for Internet and direct marketers, entrepreneurs, social and digital media enthusiasts, affiliate and email marketers, merchants, daily deal companies and executives curious to learn more about the latest game changing trends and new wave of customer acquisition models. The conference identifies shared issues among different platforms to leverage peer-to-peer networking, direct responders and problem-solving. The seminars will be led by the heads of industry and will explore the latest trends and business opportunities that are rapidly shifting the tide of daily deals and marketing.
•Social Media Specialists
•Daily Deal Companies
•Local, Regional and National Merchants
•CEO and Top Level Executives
The two day expo begins with a six part workshop covering the daily deal industry, the newest advances in technology, niche marketing and investors. The daily deal industry portion will feature pioneers from deal brands similar to Buy With Me, Woot! and Gilt Groupe discussing topics like customer acquisition, choosing markets and securing merchants. The tech seminar workshop will feature leading experts from ExactTarget, Salesforce and Heroku that will cover avoiding spam filters, merchant platforms, platform-as-a-service and geo-fencing. Niche marketing will be handled by experts from companies such as Thrillist, UrbanDaddy, Daily Bank Deal who will educate on how to gain customers through hyper-focus on niche markets. Finally, the industry’s top investors will discuss why they believe in the daily deal model and why they are willing to continue investing in its growth.
Keynote speakers will also cover some of the most important topics on the first day. After breakfast the first speaker will discuss the importance of ‘Changing the Game,’ such as reaching new markets and customers in interesting new ways. After the first networking lunch the second keynote speaker will discuss, ‘Going Beyond Spas and Restaurants,’ where the idea of offering new types of products and services will be brought to consumers.
The second day of the event will unveil a series of six hands-on, classroom-style workshops illustrating in depth how daily deal companies can improve their brand. The workshops will cover the basics of Daily Deals, E-mail Marketing, Tech Solutions, Mobile and Marketing. Finally, Starting a Daily Company, will be hosted by Saveology’s ‘Team Amazing’ who are pioneering new techniques in the daily deal field. These workshops will be led by industry thought leaders who are pioneering the way in understanding their audience and sharing their vision.
The Daily Deal Expo will take place in Chicago, an ideal location, on August 25 and 26. Chicago is no longer the ‘Second City,’ but has become a leading tech zone. The bustling urban city has moved away from its older population and has embraced the new, tech-savvy crowds which have been starting up innovative companies. Along with these young-skewing companies comes a trendy group of workers and executives that have money to spend on Chicago’s nightlife, growing art scene and many restaurants.
With hyper-growth in the daily deal market, the Daily Deal Expo will quickly fill up. But, there are very few speaking, sponsoring and exhibiting events still available for the August 25 and 26 events. Companies interested in securing their place at the DailyDealExpo can submit speaking requests, launch a new product or for sponsorship opportunities, contact Jillian Jacobson at [email protected], or call (877) 574-4274.
Daily Deal Expo
The Daily Deal Expo brings together the community of technology executives, entrepreneurs and investors to a rich program focused on identifying the latest marketing techniques, how-to’s on mobile, email marketing, technology, and starting your brand. The Expo offers custom networking events and sessions led by industry pioneers in the deal marketplace. Attendees will gain insight on the future of the growing eCommerce trend of collective buying and flash deals. For more information and to register to attend, visit www.dailydealexpo.com.