ExactTarget Unveils Dates for CONNECT Global Tour

Global interactive marketing provider ExactTarget (NYSE:ET) unveiled its CONNECT Global Tour today, giving interactive marketers across four continents a chance to learn from award-winning authors, thought leaders, industry analysts, and company executives.

Set for Sydney, São Paulo, Toronto and London, the CONNECT Global Tour is expected to collectively attract more than 1,500 marketers, offering practical advice and inspiration to build better interactive marketing across email, mobile, Facebook, Twitter and the Web.

“Marketers around the globe are all looking to solve a similar challenge – how to better connect with consumers to build loyalty and lifetime customer value,” said Tim Kopp, ExactTarget’s chief marketing officer. “Our CONNECT Global Tour will provide the information, inspiration and pragmatic advice marketers need to create engaging interactive marketing.”

CONNECT Global Tour events include:

  • Sydney (May 16, Intercontinental Sydney): Joseph Jaffe, founder of Evol8tion, LLC and author of Flip the Funnel, will keynote the first stopJaffe will provide insight on how brands can enter the competitive market by capitalizing on existing clients. The event will also offer a Digital Strategy Workshop featuring sessions on cross-channel marketing, email design, behavioral remarketing and social media marketing on Twitter and Facebook.
  • São Paulo (June 13, Grand Hyatt São Paulo): Shar VanBoskirk, vice president and principal analyst at Forrester Research Inc., will keynote the South America event. As one of the foremost authorities on interactive marketing, VanBoskirk will share her unique expert advice on how brands can use interactive marketing to boost sales and develop customer relationships.
  • Toronto (June 28, Hyatt Regency Toronto): Rob Brosnan, senior analyst at Forrester Research Inc., will keynote the Canadian tour. Brosnan, a veteran interactive marketer, will offer new insights and advice on how marketers can integrate interactive channels into their marketing mix to create data-driven cross-channel marketing across email, mobile, social media and the web.
  • London (Nov. 7, London Hilton on Park Lane): The European event will feature keynotes from ExactTarget executives and industry thought leaders and will offer industry-specific breakout sessions.

To register for any of the stops on the ExactTarget CONNECT Global Tour, click here.

The announcement of the CONNECT Global Tour follows Forrester Research naming ExactTarget a “consistent leader” in email marketing in “The Forrester Wave™: Email Marketing Vendors, Q1 2012” report. The report awarded ExactTarget’s current product offering perfect scores for its usability, triggered messaging capabilities, dynamic content, and ability to automate multichannel analytics. To download The Forrester Wave: Email Marketing Vendors, Q1 2012 report, visit www.ExactTarget.com/EmailWave.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol “ET.” For more information, visit www.ExactTarget.com.


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