Kari Brownsberger, 312-329-3980
Launched with more than 50 apps in the marketplace, HubExchange enables marketers to access and install third-party apps into ExactTarget’s Interactive Marketing Hub, simplifying the process for marketers to bring apps and data together to power more targeted digital marketing.
“ExactTarget is launching a new era of marketing app innovation within the Interactive Marketing Hub,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “HubExchange delivers the industry’s first enterprise digital marketing app marketplace, extending ExactTarget’s capabilities and transforming the world’s leading b-to-b and b-to-c companies’ campaigns by offering new marketing innovations.”
Delivered on ExactTarget’s Fuel software as a service platform, HubExchange provides a host of tools for developers and technology partners to develop and deliver applications that leverage real-time customer data and extend ExactTarget’s strength in cross-channel digital marketing. Much like a consumer purchases and downloads apps on a smartphone, HubExchange empowers marketers to integrate marketing apps, add new capabilities and extend campaigns across enterprises in real-time.
Key features of ExactTarget HubExchange include:
Introduced during a live webcast from ExactTarget’s President of Technology and Strategy Scott McCorkle Monday, HubExchange applications debuted at launch included ReadyTalk, Tealium, Windsor Circle and Localytics.
ExactTarget is featuring its HubExchange and many of its newest third-party applications during a week-long series of events across the U.S., Australia, Canada, Brazil and the U.K. To view the complete list of events, visit www.HubExchangeWeek.com
For more information about ExactTarget’s digital marketing app marketplace, visit www.HubExchange.com.
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget’s suite of integrated applications enables marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.