ExactTarget Webinar Featuring Independent Research Firm to Offer Exclusive Cross-Channel Marketing Advice
Forrester Research Inc. Vice President and Practice Leader Suresh Vittal will join ExactTarget Chief Marketing Officer Tim Kopp as guest speaker during a Webinar July 28 at 1 p.m. Eastern to share the results of an exclusive new cross-channel marketing study.
Sponsored by ExactTarget, the webinar will feature findings and actionable advice from an exclusive Forrester Consulting study commissioned by ExactTarget on how to evolve channel-specific marketing campaigns into real-time cross-channel interactions.
“Marketers have long relied on multiple channels to drive engagement, but today marketing requires a new approach — one built on a single view of the customer that values real-time interaction over static channel-focused campaigns,” said Kopp. “Suresh’s research and actionable takeaways will provide marketers the data and best practices they need to evolve their efforts and develop powerful customer-focused campaigns that incorporate the best of email, mobile, social and the Web.”
Kopp, who will host the webinar featuring Vittal, will also be joined by Kip Edwardson of Scott’s Miracle-Gro who will share real-world examples of how the global brand has integrated email, SMS, social media and mobile apps to create a seamless interactive brand experience.
Marketers may register for the free webinar here.
The webinar follows the launch of the Forrester Consulting study commissioned by ExactTarget that found 48 percent of interactive marketing executives rank understanding customers’ cross-channel interactions as one of the top challenges facing marketing today. Entitled “The New Campaign Management Mandate,” the June 2011 study found marketers’ lack of cross-channel insights result in brands interacting through disconnected channels that fail to deliver seamless brand experiences and the real-time, relevant dialog consumers expect.
Based on a survey of nearly 160 marketers, the study identified key challenges marketers face to meet the new reality of cross-channel engagement and offered persona-based recommendations to help marketers evolve their interactive campaign management capabilities.
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub(TM) technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com .