Exinda Accelerates Channel Growth with Enhanced Partner Program
ANDOVER, MASSACHUSETTS–(Marketwire – March 23, 2011) – Exinda, a global provider of WAN optimization solutions, today introduced enhancements to the Exinda Global Partner Program, including new sales, marketing and support services that will enable partners to meet the growing demand for its WAN Optimization solutions. With these enhancements, Exinda’s global reseller community gains access to the programs and tools they need to generate new sales opportunities, offer in-field product trials via the new Fastbox™ Program, and deliver ongoing technical support for Exinda WAN Optimization solutions.
The enhanced Exinda Global Partner Program provides certified resellers with access to an exclusive online portal that offers deal registration, lead management, marketing campaigns, and support resources as well as the new Fastbox program. The enhancements follow a year of significant growth for Exinda, during which it grew its active reseller network from 125 in 2010 to more than 250 in 2011.
“The pace of our growth makes the Global Partner Program a key strategic priority for Exinda,” said Kevin Suitor, Exinda’s vice president of marketing. “We continue to forge relationships with new distribution and reseller partners in key markets to help Exinda to meet the demand for our WAN Optimization solutions. We are investing significant resources to ensure that each of our partners has the tools they need to guide their customers through the selection, installation and usage of Exinda’s products.”
“There has been significant partner recruitment and on boarding in key regions such as Benelux and CALA during Q4 2010 and Q1 2011 along with continued expansion in the US, Canadian and UK markets, each of which is key to Exinda’s continued revenue growth,” added Suitor.
Exinda’s Fastbox Program
Exinda’s FastBox Program is an easy-to-use customer evaluation program providing Exinda’s Gold and Platinum partners with access to Exinda WAN Optimization appliances for customer trials. Participating resellers are entitled to purchase Exinda evaluation units at reduced prices, making it more affordable to offer customer trials. The FastBox program is managed through Exinda’s Partner Enablement Portal, enabling partners to give customers access to an evaluation key and set individual trial parameters for each unit.
Exinda’s Unified Performance Management Strategy
Exinda’s WAN Optimization solutions enable network managers to leverage Exinda’s unified performance management (UPM) solution, which offers network visibility, bandwidth control and application delivery optimization technologies within a single, easy to-use appliance. A recent report by Aberdeen Group explains many of the issues facing network operators today. To request a copy of the research report, visit www.exinda.com.
About Exinda®
Exinda is a proven global supplier of WAN Optimization and Application Acceleration products. The Exinda Unified Performance Management (UPM) solution encompasses application visibility, control, optimization and intelligent acceleration – all within a single network appliance that is affordable and easy to manage. Founded in 2002, Exinda is headquartered in Andover, MA and has established regional offices in Canada and the United Kingdom to support the growing global demand for its products and services. Exinda is a 100% channel business with products being distributed by a worldwide network of solution partners who offer local support and services. For more information, please visit http://www.exinda.com.