Exinda and Avnet Enter into Distribution Agreement

Andover, MA – Exinda, a global provider of next generation traffic shaping and optimization solutions, today announced a distribution agreement with Avnet Technology Solutions, the solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT). Under the agreement, Avnet Technology Solutions will distribute Exinda’s products through its value-added reseller community in the BENELUX and help Exinda further its market penetration in the region. Avnet will provide resellers with the educational and marketing support needed to deploy complete WAN optimization solutions based on Exinda’s appliances, which present resellers’ customers with an easy-to-use and cost-effective solution for managing bandwidth and improving application performance.

“The new relationship with Avnet will enable Exinda to grow faster, improve our regional market share, and better communicate our technology and value to the channel,” said Jan Houtman, Exinda’s Director of Sales for Europe. “With Avnet assisting us in expanding the market share for our products, Avnet’s reseller community will help our customers get the best solution, support and service to meet their traffic shaping and optimization needs. We are proud to expand our product offering into the BENELUX and with a distribution partner of such esteem.”

As a solutions distributor for Exinda, Avnet will provide its channel partners with the following Exinda next generation traffic shaping and optimization products:

  • Exinda 2060 – Designed for small branch offices, the 2060 model expands to support up to 20 Mbps worth of traffic and up to 50 users.
  • Exinda 4060 – Designed for medium to large branch offices, the 4060 model expands to support up to 155 Mbps worth of traffic and up to 1,000 users. Built upon Exinda’s new 64bit architecture, and featuring a multi queue network interface controller (NIC) combined with a multi threaded operating system (OS); this new model offers scalability and performance at a price that satisfies medium to large branch offices.
  • Exinda 6010 – Designed for large branch offices, the 6010 model expands to support up to 500 Mbps worth of traffic and up to 10,000 users.
  • Exinda 8060 – Designed for headquarter offices and data centers, the 8060 model expands to support up to 5 Gbps worth of traffic and up to 100,000 users. This appliance has dual power supplies and RAID 10 support. Built upon Exinda’s new 64bit architecture, and featuring a multi queue network interface controller (NIC) combined with a multi threaded operating system (OS); this new model offers scalability and performance at a price that satisfies headquarter offices and data centers.

“Avnet is committed to helping Exinda extend their reach into new markets and customer segments through our reseller community,” said Marcel Elberse, Business Unit Manager Networking & Security, Avnet Technology Solutions BENELUX. “Avnet will offer our deep technical expertise and sophisticated integration capabilities to provide increased visibility and success for Exinda in the BENELUX market. This relationship will bring new revenue-generating opportunities and accelerate the success of Avnet, Exinda and our channel partners.”

Avnet will provide its reseller partners with complete service and support, like WAN-link analysis and training for Exinda, enabling them to succeed and profitably increase their revenue opportunities with a product that is raising the bar for next generation traffic shaping and optimization solutions.

“The addition of Exinda to Avnet’s line card will allow us to expand in the highly lucrative WAN optimization market, while directly addressing our customers’ needs for an efficient, low-maintenance and cost-effective solution for managing bandwidth and improving network performance,” said Hans Doornbosch managing director of Pinewood BV. “Based on our experience with Avnet’s market development, training and sales services, we know we’ll be able to hit the ground running with Exinda’s products and provide our customers with visibility and control over bandwidth usage.”

About Avnet Technology Solutions

As a global solutions distributor, Avnet Technology Solutions collaborates with its customers and suppliers to create and deliver effective solutions that address the business challenges of their end-user customers locally and around the world. For fiscal year 2009, the group served customers in more than 30 countries and generated US $7.04 billion in annual revenue. Avnet Technology Solutions is an operating group of Avnet, Inc.

Avnet, Inc. (NYSE: AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology in the world. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of more than 100,000 customers and providing cost-effective, value-added services and solutions. For the fiscal year ended June 27, 2009, Avnet generated revenue of $16.23 billion. For more information, visit our website.

About Exinda

Exinda is a global provider of WAN optimization and application acceleration products. Exinda has helped over 2,000 organizations worldwide reduce network-operating costs and ensure consistent application performance over the WAN. The Exinda Unified Performance Management (UPM) solution encompasses application visibility, control, optimization and intelligent acceleration – all within a single network appliance that is affordable and easy to manage. Exinda is a 100% channel business with products being distributed by a worldwide network of solution partners who offer local support and services. For more information, please visit our website.