Exinda announces UK channel push

WAN optimization solutions vendor Exinda has announced the launch of a new UK partner program. The vendor has also strengthened its UK sales and technical teams to capitalize on the growing interest from resellers in pushing next generation WAN optimization solutions.

The new partner program sees the creation of a platinum partner status aimed at a select number of VARs that want to commit and invest in building successful business revenues with Exinda. The plan is to recruit a total of up to 10 platinum partners by the end of the year.

Benefits of the platinum partner status include increased margin; deal registration; lead generation; sales and technical training; joint marketing; technical services and support.

Exinda is also evaluating its existing gold partners as part of a review to establish a more committed and focused business relationship with partners moving forward.

“We are fully committed to a two-tier channel model in the UK and have a proven distribution partner in Vadition,” explained Adam Davison, Exinda’s VP Sales EMEA.

“We are now looking to aggressively recruit a select number of value added resellers as platinum partners. These partners will live and breathe our unified performance management story and have the skills to fully capitalise on the only truly integrated visibility, QoS and acceleration platform in the market, as well as our unique video caching capabilities,” he added.

We’re ideally placed in this burgeoning market opportunity for next generation WAN optimization as enterprises look to realize the benefits of Cloud, SaaS, video and Web 2.0 applications,” Davison continued.

Exinda has made a number of key personnel appointments to its UK sales and technical support teams. David Richards – formerly of Blue Coat, Packeteer and Juniper – and Rob Marshall – an ex-Bluefort employee – have been appointed as regional sales managers for the North & Scotland and the South & Ireland respectively. Louise Robson has also joined the sales team from Riverbed to take up an inside sales role responsible for driving lead generation activities.

“There are fantastic opportunities for Exinda resellers in the UK market,” commented Neil Ledger, joint CEO of Vadition, part of the Exclusive Networks Group. “It is growing revenues worldwide, year-on-year, at a rate consistently above 100%, and recently reported revenue growth of over 49% for the three months ended September 30, 2011, compared with the same period in 2010. Much of this is fueled by the expansion of its sales and support capabilities in markets like the UK.”

Exinda’s technical team has also been boosted by the appointments of Simon Jackson and Tim Reeve. With previous experience gained at Websense, Blue Coat and Packeteer the appointments further enhance Exinda’s pre-sales and technical support capabilities.

Davison concluded: “We have assembled a stellar team of people that have proven track records, pedigree and credibility in the market. They have all achieved high levels of success at competitive organizations and it is testament to Exinda’s technology, industry vision and market proposition that they have decided to switch allegiances away from these legacy vendors in favour of our next generation WAN optimization approach.”