Exinda Brings WAN Optimization Solutions to Benelux
Exinda and VADition Benelux Sign Distribution Agreement to Provide VADition’s Reseller Network Access to Exinda’s Unified Performance Management
ANDOVER, MASSACHUSETTS–(Marketwire – March 15, 2011) – Exinda, a global provider of WAN optimization solutions, today announced it has signed a distribution agreement with VADition Benelux BV, an affiliate of VADition UK. The agreement multiplies Exinda’s sales and marketing reach throughout the Benelux region, and provides VADition’s regional network of resellers access to Exinda’s WAN Optimisation solutions for their customers.
“The needs of network managers are evolving. With the increasing number of users, devices, and applications – including user-centric collaboration tools, Web 2.0 tools and cloud-based applications – traversing wide area networks, IT teams need a solution to help them see, manage and optimize this traffic,” said Rob Pronk, General Manager and co-founder of VADition Benelux. “Exinda’s Unified Performance Management (UPM) strategy delivers the visibility, control, and optimisation capabilities they need, within a single appliance, allowing network managers to give priority to critical applications and ensure a high quality user experience on the WAN.”
Exinda recently expanded its sales capabilities in the Benelux region, with the appointment of Willem Verhoof as Country Manager. Exinda’s international expansion has been fueled by the growth of its distribution and reseller channels in key markets.
“VADition Benelux has become a trusted source for technology solutions providers,” said Kevin Suitor, Exinda’s vice president of marketing. “Benelux is recognized as a region in which awareness and adoption of new virtualization and centralization technologies is very strong among corporations and other organizations. With the pace of new technology adoption among companies and end-users, VADition and its resellers focus on providing solutions that will maximize organizations’ WAN investment over the long term. We are pleased to expand our relationship with VADition into the Benelux region.”
Exinda’s Unified Performance Management Strategy
Exinda’s WAN Optimization solutions enable network managers to leverage Exinda’s unified performance management (UPM) solution, which offers network visibility, bandwidth control and application delivery optimization technologies within a single, easy to-use appliance. A recent report by Aberdeen Group, explains many of the issues facing network operators tody. To request a copy of the research report, visit www.exinda.com.
About VADition Benelux BV
VADition Benelux BV (http://www.vadition.nl/index.html) is an affiliate of VADition, a U.K.-based Value Adding Distributor introducing a new wave of technologies to its partners in the Netherlands, Belgium and Luxembourg, as it does in the UK. These technologies form the basis of its ‘Intuitive Technologies’ strategy, a range of Internet inspired platforms and services designed around simplifying increasingly complex and overloaded information infrastructures. The products chosen mirror the self-service behaviour of an increasingly IP savvy society – business and consumer. The characteristics of VADition’s chosen vendor partners therefore must demonstrate a belief in new business models embraced within ‘Web 2.0’, and have designed their technology around ‘Self Service’ or simplification.
Exinda is a proven global supplier of WAN Optimization and Application Acceleration products. The Exinda Unified Performance Management (UPM) solution encompasses application visibility, control, optimisation and intelligent acceleration – all within a single network appliance that is affordable and easy to manage. Founded in 2002, Exinda is headquartered in Andover, MA and has established regional offices in Canada and the United Kingdom to support the growing global demand for its products and services. Exinda is a 100% channel business with products being distributed by a worldwide network of solution partners who offer local support and services. For more information, please visit http://www.exinda.com.
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