Exinda Hires New Country Manager for Benelux

Strategic technology agreement offers customers increased QoS, Acceleration, Monitoring and Reporting with Exinda appliances and NetDialog NetX services

Andover, MA – Exinda Networks, Inc., a leading global provider of WAN optimization and application performance management solutions, today announced the appointment of Willem Verhoof to Exinda Country Manager, for the countries that comprise the Benelux economic union. Mr. Verhoof is responsible for driving Exinda’s sales and market presence in the region and managing its operations across Benelux.
Exinda has embarked upon a period of growth in its field organization to meet the needs of its rapidly growing customer base worldwide. The company has experienced several successive quarters of strong Q/Q growth and expects this trend to continue for the foreseeable future. This senior hire, along with the addition of Kevin Kirksey in North America and Alex Maduro in CALA enhances Exinda’s ability to better serve its customers and partners.
“Exinda’s experience in Benelux indicates there is a high density of small to mid-size global businesses with advanced communications requirements and capabilities within the Union,” said Michael Sharma, Chief Executive Officer. “By increasing our presence and resources in these countries, network operators can leverage Exinda’s innovative solutions to ensure they have the network capacity and control to incorporate new business applications. We are confident that Willem’s experience and channel-centric approach will help us to grow and support our partners and our customers in this region.”
Mr. Verhoof brings to Exinda more than ten years of experience in sales and building effective value-added reseller channels for a wide range of technology companies. Before joining Exinda, Willem was Regional Director EMEA at WinMagic, where he built a channel to serve customers in Benelux and other regions. Previously, Verhoof was Channel Manager Benelux at McAfee and at SafeBoot, an IT security solutions provider, and was nominated “Best Channel Manager of the Year” by Channel Reseller News (CRN). He has also held senior sales and channel management roles at Westcon, Exact Software and e92plus.
“Companies in Benelux are recognized for their awareness and adoption of new innovations, particularly virtualization and centralization technologies, as a large percentage compete on a global scale,” said Willem Verhoof. “Companies are beginning to invest in ICT as the Union emerges from the economic downturn of the last few years, and require solutions that will maximize their investment over the long term. Exinda is uniquely positioned to ensure that network operators and their ICT providers have the visibility and management capabilities to optimize their networks to manage the applications they need.”
About Exinda
Exinda is a proven global supplier of WAN Optimization and Application Acceleration products. The company has helped over 2,000 organizations in 80 countries worldwide to reduce network operating costs and ensure consistent application performance over the WAN. For more information, please visit the website.