Exinda Executive Recognized as a 2010 Channel Chief by Everything Channel's CRN

ANDOVER, MA – Exinda Inc., a global provider of next generation traffic shaping and optimization solutions, today announced that its Vice President of Sales – North America, Derek Donahue, was recently named a 2010 Channel Chief by the Everything Channel’s CRN. Channel Chiefs are leaders in creating effective channel programs for solution providers consistently promoting and executing effective channel partner programs and strategies.

Mr. Donahue, who joined Exinda in 2007, oversees the company’s Global Partner Program. Since joining the company, Donahue has grown Exinda’s partner community in both volume and involvement, establishing solid relationships with more than 120 solution providers. In 2009, Donahue led the creation of an innovative partner eco-system that improved two-way communications, and resulted in the identification of key market focus areas and creation of customized content and resources to support the sales process. Exinda also improved its partner to channel manager ratio to provide more personalized support and invested heavily in offering technical support to its partners with the creation of Exinda Direct, a 24/7 technical support team available to all Exinda partners.

“Building our reseller channel to over 120 resellers was a major milestone for Exinda this year,” said Donahue. “Our strategy for developing an effective network of channel partners is to target specific areas and select only the top solutions providers in each region. This strategy allows us to focus our resources with these partners and ensure they receive the support, resources and attention they need to be successful.”

The Exinda Global Partner Program received a Five-Star rating in recognition of its excellence in enabling its channel partners to sell and support its advanced network optimization solutions by Everything Channel as part of its 2010 Everything Channel Partner Program Guide.

Launched in 2007, the Exinda Global Partner Program has enabled more than 120 Exinda partners around the world to increase sales opportunities, drive profitability and ensure customer satisfaction. The multi-level program includes comprehensive direct and computer-based tools to educate and train Partners on Exinda’s solutions; joint business development activities that drive lead generation and sales as well as professional technical assistance to help Exinda Partners’ provide ongoing support to their customers. Backed by easy-to access online training and customer referral portals, a clearly established compensation structure and a wealth of marketing assistance resources, the Exinda Global Partner Program has been a key driver of Exinda’s success worldwide.

“We are pleased that Derek has received this industry recognition for his commitment to excellence in channel performance,” said Kevin Suitor, Vice President of Marketing, Exinda Networks. “The Exinda Global Partner program has been integral to our company’s growth. More than 1,500 organizations worldwide now rely on Exinda’s WAN optimization solutions to reduce their network costs and ensure consistent performance in their networks. Through our Global Partner Program, Exinda has ensured that each of our valued Partners has the knowledge and support they need to build long-standing, profitable relationships with their customers.”

For the eighth consecutive year the Channel Chiefs were chosen based by Everything Channel editorial on criteria including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities.

“Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year’s Channel Chiefs offers tremendous insight into the who’s who of the Channel,” said Kelley Damore, VP, Editorial Director, Everything Channel. “Top channel executives consistently ensure that the Channel’s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies.”

For additional information on the CRN Channel Chief list, visit the website.

About Exinda

Exinda is a proven global supplier of WAN Optimization and Application Acceleration products. The company has helped over 1,500 organizations in 55 countries worldwide to reduce network operating costs and ensure consistent application performance over the WAN. The Exinda Unified Performance Management (UPM) solution encompasses application visibility, control, optimization and intelligent acceleration – all within a single network appliance that is affordable and easy to manage.

Founded in 2002, Exinda is headquartered in Andover, MA and established regional offices in Canada and the United Kingdom to support the growing global demand for its products and services. Exinda also invests heavily in ongoing Research and Development, which operates in our Melbourne, Australia facilities. Exinda is a 100% channel business with products being distributed by a worldwide network of solution partners who offer local support and services. For more information, please visit our website.