Exinda Pens Exclusive Distribution Deal with COMPUTERLINKS to Address Growing Market Demand in Middle East

Exinda, a global provider of next generation WAN optimization solutions, incorporating Unified Performance Management, today announced it has bolstered its presence in the Middle East by appointing COMPUTERLINKS as its exclusive distribution partner across the region.

The deal enables Exinda to better satisfy growing market demand for its technology and further reinforces its continued commitment to the region as a growth market.

As the leading value added distributor in the region, COMPUTERLINKS will help Exinda increase its channel footprint and add significant momentum to Exinda’s sales, service and support capabilities as it seeks to accelerate penetration and increase market share.

“As a business Exinda continues to grow ahead of the market and that particularly applies to the Middle East where we are seeing pent up demand for our solution and a significant growth opportunity”, explained Adam Davison, VP Sales EMEA at Exinda.

“We needed a strategic partner to help us capitalize on this opportunity, a distributor with a proven track record in taking innovative and disruptive technologies to market, building channel momentum and providing value added services. COMPUTERLINKS ticked all the boxes and we are genuinely excited about the opportunity this presents for a mutually beneficial and rewarding business relationship.”

Commenting on the agreement Lee Reynolds, Managing Director, COMPUTERLINKS, Middle East and Asia said, “It’s increasingly rare these days to find a technology that lives up to its next generation billing and truly disrupts the market. Exinda’s integrated approach encompassing visibility, QoS and acceleration within a single platform sets it apart from the legacy WAN optimisation providers and represents a great opportunity for our channel partners to be able to differentiate themselves in the market as enterprises look to realise the benefits of Cloud, SaaS, video and Web 2.0 applications. We look forward to working with the Exinda team and growing its business across the region.”


COMPUTERLINKS is one of the leading value added distributors for international top manufacturers in information technology. As the link between the manufacturers and resellers, COMPUTERLINKS smooth the path for the successful distribution of intelligent IT solutions from the areas of e-security and e-business. The COMPUTERLINKS product portfolio is geared to the growing needs of customers for security in the field of ever more complex, global IT structures. With branches in 18 countries COMPUTERLINKS reach is constantly expanding to cover new territories and strive to retain its position as a leading VAD for international IT manufacturers, who are all market leaders in their fields.

About Exinda®

Exinda is a proven global supplier of next generation WAN Optimisation and Application Acceleration products. The company has helped over 2,500 organisations in over 80 countries worldwide improve the end user experience, manage application performance, manage congestion over the WAN and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com.