The move comes amid increasing enterprise demand for Exinda’s next generation WAN optimization technology and growing interest from resellers looking for a differentiated, high margin proposition to take to market.

The new Partner Program sees the creation of a Platinum Partner status aimed at a select number of value added resellers that want to commit and invest in building successful business revenues with Exinda. The plan is to recruit a total of up to 10 Platinum partners by the end of the year. Benefits of the Platinum Partner status include increased margin; deal registration; lead generation; sales and technical training; joint marketing; technical services and support. Exinda is also evaluating its existing Gold partners as part of a review to establish a more committed and focused business relationship with partners moving forward.

“We are fully committed to a two-tier channel model in the UK and have a proven distribution partner in VADition/Exclusive Networks,” explained Adam Davison, Exinda’s VP Sales EMEA. “We are now looking to aggressively recruit a select number of value added resellers as Platinum partners. These partners will live and breathe our Unified Performance Management story and have the skills to fully capitalize on the only truly integrated visibility, QoS and acceleration platform in the market, as well as our unique video caching capabilities. We’re ideally placed in this burgeoning market opportunity for next generation WAN optimization as enterprises look to realize the benefits of Cloud, SaaS, video and Web 2.0 applications.”

To support the growing UK business and enhanced channel model Exinda has made a number of key personnel appointments to its UK sales and technical support teams. David Richards (ex Blue Coat, Packeteer, Juniper) and Rob Marshall (ex Bluefort) have been appointed as Regional Sales Managers for the North & Scotland and the South & Ireland respectively. Louise Robson has also joined the sales team from Riverbed to take up an inside sales role responsible for driving lead generation activities.

“There are fantastic opportunities for Exinda resellers in the UK market,” commented Neil Ledger, joint CEO of VADition, part of the Exclusive Networks Group. “It is growing revenues worldwide, year-on-year, at a rate consistently above 100%, and recently reported revenue growth of over 49% for the three months ended September 30, 2011, compared with the same period in 2010. Much of this is fuelled by the expansion of its sales and support capabilities in markets like the UK.”

Exinda’s technical team has also been boosted by the appointments of Simon Jackson as SE Director EMEA and Tim Reeve as SE for the UK. With previous experience gained at Websense, Blue Coat and Packeteer the appointments further enhance Exinda’s pre sales and technical support capabilities.

“We have assembled a stellar team of people that have proven track records, pedigree and credibility in the market. They have all achieved high levels of success at competitive organizations and it is testament to Exinda’s technology, industry vision and market proposition that they have decided to switch allegiances away from these legacy vendors in favor of our next generation WAN optimization approach”, concluded Davison.

About Exinda®

Exinda is a proven global supplier of next generation WAN Optimisation and Application Acceleration products. The company has helped over 2,500 organizations in over 80 countries worldwide improve the end user experience, manage application performance, manage congestion over the WAN and reduce network operating costs for the IT executive. For more information, please visit http://www.exinda.com.