Exinda and VADition Partner on WAN Optimization Solutions

Distribution Agreement Broadens VADition’s Roster of ‘Web 2.0’-Enabling Solutions and Expands Exinda’s Reach Across the U.K. and Europe

Andover, MA – Exinda, a global provider of WAN Optimization solutions, today announced it has signed a distribution agreement with VADition, a U.K.-based Value Adding Distributor of technology solutions for enterprises. The agreement expands Exinda’s sales capabilities in the U.K. and enables Exinda’s partners to leverage VADition’s extensive regional presence and marketing resources to expand their customer base.
“Exinda’s Unified Performance Management (UPM) strategy makes it a stand out in the world of WAN Optimization,” said Neil Ledger of VADition. “Network management is becoming increasingly complex due to the onslaught of cloud-based business applications, growing mobile workforce and the spread of branch offices among many organizations. By delivering visibility, control, and optimization capabilities within a single appliance, Exinda enables network managers to take a more strategic and informed approach to managing applications traversing the WAN.”
VADition, was awarded the title “Specialist Distributor of the Year” at the prestigious annual CRN Channel Awards in 2010, and was listed in 3rd place in the 2010 edition of The Sunday Times Virgin Fast Track 100. The Fast Track 100, now in its 14th year, is the most authoritative regular assessment of top performing private UK companies. As Exinda’s newest distribution partner in the U.K., VADition will offer training to Exinda’s resellers and provide marketing and post-sales support to complement Exinda’s offerings.
“VADition has become a trusted business partner to a large network of enterprises and other organizations across the U.K.,” said Kevin Suitor, Exinda’s Vice President of Marketing. “We are pleased to count them as one of the business partners that will fuel our continued international growth.”
Exinda’s Unified Performance Management Strategy
Exinda’s WAN Optimization solutions enable network managers to leverage Exinda’s unified performance management (UPM) solution, which offers network visibility, bandwidth control and application delivery optimization technologies within a single, easy to-use appliance. A recent report by Aberdeen Group, explains many of the issues facing network operators today. To request a copy of the research report, visit www.exinda.com.
About VADition
VADition is a Value Adding Distributor introducing a new wave of technologies to its partners in the UK. These technologies form the basis of its ‘Intuitive Technologies’ strategy, a range of Internet inspired platforms and services designed around simplifying increasingly complex and overloaded information infrastructures. The products chosen mirror the self-service behavior of an increasingly IP savvy society – business and consumer. The characteristics of VADition’s chosen vendor partners therefore must demonstrate a belief in new business models embraced within ‘Web 2.0’, and have designed their technology around ‘Self Service’ or simplification.
About Exinda
Exinda is a proven global supplier of WAN Optimization and Application Acceleration products. Its Unified Performance Management (UPM) solution encompasses application visibility, control, optimization and intelligent acceleration—all within a single network appliance that is affordable and easy to manage. Founded in 2002, Exinda is headquartered in Andover, MA and has offices in Australia, Canada and the United Kingdom to support the growing global demand for its products and services. Exinda is a 100% channel business with products being distributed by a worldwide network of solution partners who offer local support and services. For more information, please visit the website.