Fluid, Inc. Signs On as Monetate Certified Partner

Fluid, Inc., a digital shopping innovator, announced that it is a certified partner of Monetate, a leading technology solution that allows online marketers to leverage Big Data to create personalized online customer experiences.

“Utilizing the Monetate website personalization and testing platform will change the game when it comes to designing for brands’ and retailers’ return on investment,” said Vanessa Rumbold, executive vice president and managing director at Fluid. “With the standard agency funnel process, page designs are iterated upon until they are ‘perfect’ and ready for launch. With Monetate, we are able to blow this process away, using a more flexible approach that emphasizes ongoing personalization and optimization through continuous updates.”

Retailers are constantly looking for ways to analyze the customer experience on their ecommerce websites. A/B and MVT tests can be cumbersome, complicated and costly to setup, execute and analyze. Through the partnership, Fluid will provide the strategic, design, and analysis services needed to get the most out of the platform, using Monetate’s powerful, business-user friendly tools. This will free up Fluid’s clients to focus on executing the recommended outcomes of the testing, rather than dealing with the testing itself.

“We’re very excited to have Fluid using Monetate to provide its clients with highly personalized and optimized digital experiences,” said Colton Perry, vice president of partnerships at Monetate. “With Monetate, Fluid will be able to apply and deliver marketing strategies and tactics to targeted audience segments on an unprecedented scale. We’re thrilled to be working with a partner who shares our vision for creating dynamic web experiences for the consumer.”

About Fluid

Fluid is focused on shopping in today’s digital world. Our work for world-class retailers like The North Face, Clorox, Gymboree, Benefit Cosmetics, JELD-WEN, and Brooks Brothers brings their brands to life, making the digital shopping experience fun, vivid, intuitive and social. Brands and retailers tap our combination of strategic consulting, custom design and development services, and our visual merchandising suite to engage, convert and retain consumers with unique digital experiences.

Fluid is headquartered in San Francisco, with offices in New York and Chicago. For more information, visithttp://www.fluid.com (agency services) or http://www.fluidretail.com (on-demand visual merchandising suite) and follow us on Twitter @Fluid or Facebook/FluidInc.

About Monetate

Monetate empowers marketers to leverage big data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams.