Freshpair.com Renews Testing, Targeting, and Personalization Contract with Monetate
Monetate, a vendor of choice for testing, targeting, and personalization for websites is pleased to announce today the renewal of its contract with Freshpair.com, a leading online retailer of men’s and women’s intimate apparel (www.freshpair.com).
“Renewing our very successful partnership with Monetate was an easy call,” says Michael Kleinmann, President of Freshpair. “Monetate has helped us maintain our rapid growth through some challenging quarters, positively impacting margin revenue, increasing the velocity of marketing-driven site changes, and generally delivering results above and beyond what we expected.”
“We love the speed and simplicity that Monetate brings to marketing best practices such as campaign continuity,” adds Kleinmann. “For example, Monetate ensures that customers clicking through from an offer in email are greeted with a landing page that reflects the look and feel and content of the email offer.”
“We see Freshpair’s decision to renew its contract with Monetate ahead of the 2010 holiday season as a vote of confidence in the performance and reliability of our technology as well as the quality of our client support services,” says David Brussin, Founder and CEO of Monetate (www.monetate.com).