Freshpair Finds Marketing Success with Joint Monetate and Responsys Solution

Creating a consistent email-to-website customer experience can dramatically increase marketing performance according to Freshpair, the leading online retailer of men’s and women’s intimate apparel. The company recently deployed an integrated solution from testing, targeting and content optimization company Monetate and cross-channel marketing solutions leader Responsys.

“We are thrilled with the results we’ve experienced through the integration of Monetate and Responsys’ joint marketing solution,” said Matthew Butlein, President of Freshpair. “This targeted strategy has enabled us to quickly design and implement website campaigns that reflect the variety of email promotions we are sending to customers.”

By leveraging the joint solution in a targeted marketing campaign, Freshpair has experienced a 16.59% increase in its add-to-cart rate and a 33.8% decrease in bounce rate.

Traditionally, to create customized landing pages for the large quantity of emails a company sent proved ineffective and a strain on resources since the initial message was lost once the customer left the landing page. Leveraging the Monetate and Responsysjoint solution, every page on a business’ website acts as a personalized landing page, echoing the look-and-feel and message of the original email to reinforce the sale. This results in a website experience that is fully synchronized with the company’s ongoing email marketing efforts, maximizing the effectiveness and relevance of each email sent. In addition, with a new focus placed on social media and other marketing techniques like pay-per-click, Monetate enables businesses to echo the message from virtually any inbound channel.

“Integrating the joint Monetate and Responsys solution provides businesses with a perfect marriage of best-in-class enterprise email-to-web solutions to dramatically increase conversion,” said Monetate CEO David Brussin. “Online campaigns that were expensive and nearly impossible to implement before can now be seamlessly integrated using one single line of Javascript. With Monetate, each page on a company’s website becomes a personalized landing page that reminds the customer of why they clicked through in the first place.”

Freshpair recently integrated the Monetate and Responsys solution to reclaim revenue lost to shopping cart abandonment. Consumers who added items to their shopping cart but left prior to completing the transaction received an automatically generated email reminding them of the un-purchased goods. Clicking the notification directed them to Freshpair’s checkout page outfitted with a customized banner that reinforced the email’s message. The campaign resulted in significant increase in add-to-cart rate and decrease in bounce rate.

“Responsys is pleased to empower a retail innovator like Freshpair to execute relevant integrated campaigns that drive sales and brand value,” said Scott Jones, Director of Product Marketing and Partner Strategy at Responsys. “With the Responsys and Monetate solution, customers like Freshpair can more effectively target, automate, integrate, and coordinate cross-channel campaigns based on customer behavior.”

About Freshpair is the leading online retailer of men’s and women’s intimate apparel. With over 100 brands available on the site and an expert staff that knows the ins and outs of the fits, sizing and styles, is the premiere destination for everything underwear. is also the founder of National Underwear Day, a holiday dedicated to the appreciation of underwear.’s exceptional customer service and huge selection help make every shopping experience comfortable and also offers free shipping on all US orders. Visit Freshpair at

About Monetate
Monetate is the leading provider of testing, targeting, and content optimization solutions for websites. The company’s Software as a Service platform empowers marketers to test and target product offers and site features and convert successful tests into personalized messaging and promotional campaigns, instantly, anywhere on the website. Monetate removes the IT bottleneck and is quick and easy to install using just a single JavaScript tag, inserted only once, and requiring no internal IT resources. Some of the best known brands in the world use Monetate to make the most of their online marketing dollars, increase conversion rates, and personalize the website experience including Aeropostale,Urban Outfitters, Altrec, The Sports Authority, PETCO, QVC and more. Based inPhiladelphia, Monetate serves a growing list of B2C websites around the world.

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today—email, mobile, social and the web. With Responsyssolutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, LinkedIn, Newegg, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit