Freshpair Finds Marketing Success with Joint Monetate and Responsys Solution
Creating a consistent email-to-website customer experience can dramatically increase marketing performance according to Freshpair, the leading online retailer of men’s and women’s intimate apparel. The company recently deployed an integrated solution from testing, targeting and content optimization company Monetate and cross-channel marketing solutions leader Responsys.
“We are thrilled with the results we’ve experienced through the integration of Monetate and Responsys’ joint marketing solution,” said Matthew Butlein, President of Freshpair. “This targeted strategy has enabled us to quickly design and implement website campaigns that reflect the variety of email promotions we are sending to customers.”
By leveraging the joint solution in a targeted marketing campaign, Freshpair has experienced a 16.59% increase in its add-to-cart rate and a 33.8% decrease in bounce rate.
Traditionally, to create customized landing pages for the large quantity of emails a company sent proved ineffective and a strain on resources since the initial message was lost once the customer left the landing page. Leveraging the Monetate and Responsysjoint solution, every page on a business’ website acts as a personalized landing page, echoing the look-and-feel and message of the original email to reinforce the sale. This results in a website experience that is fully synchronized with the company’s ongoing email marketing efforts, maximizing the effectiveness and relevance of each email sent. In addition, with a new focus placed on social media and other marketing techniques like pay-per-click, Monetate enables businesses to echo the message from virtually any inbound channel.
Freshpair recently integrated the Monetate and Responsys solution to reclaim revenue lost to shopping cart abandonment. Consumers who added items to their shopping cart but left prior to completing the transaction received an automatically generated email reminding them of the un-purchased goods. Clicking the notification directed them to Freshpair’s checkout page outfitted with a customized banner that reinforced the email’s message. The campaign resulted in significant increase in add-to-cart rate and decrease in bounce rate.
“Responsys is pleased to empower a retail innovator like Freshpair to execute relevant integrated campaigns that drive sales and brand value,” said Scott Jones, Director of Product Marketing and Partner Strategy at Responsys. “With the Responsys and Monetate solution, customers like Freshpair can more effectively target, automate, integrate, and coordinate cross-channel campaigns based on customer behavior.”
Freshpair.com is the leading online retailer of men’s and women’s intimate apparel. With over 100 brands available on the site and an expert staff that knows the ins and outs of the fits, sizing and styles, Freshpair.com is the premiere destination for everything underwear. Freshpair.com is also the founder of National Underwear Day, a holiday dedicated to the appreciation of underwear. Freshpair.com’s exceptional customer service and huge selection help make every shopping experience comfortable and convenient.Freshpair.com also offers free shipping on all US orders. Visit Freshpair athttp://www.freshpair.com
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today—email, mobile, social and the web. With Responsyssolutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys’ New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands’ End, LEGO, LinkedIn, Newegg, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit responsys.com.