GoodData and ExactTarget Partner to Uncover Marketing Insights

GoodData, a disruptive, cloud-based enterprise Business Intelligence (BI) platform, today announced availability of its ExactTarget + Google Analytics application.

The application is part of its ongoing partnership with ExactTarget, the leading provider of email and interactive marketing solutions for business-to-business (B2B) and eCommerce organizations.

ExactTarget + Google Analytics is the first closed-loop BI application built precisely for online marketers. The application marries data from both systems on the award-winning GoodData BI platform, allowing marketers to see ExactTarget campaign performance through conversion in Google Analytics.

“Marketers today are looking for a complete view of their interactive marketing campaign performance. Through the GoodData application for ExactTarget + Google Analytics, marketers can view pre- and post-click campaign performance together in a single user interface,” explained Jason Meketa, technical alliance manager of ExactTarget.

GoodData’s application for ExactTarget + Google Analytics delivers interactive reports and dashboards pre-populated with best practice Key Performance Indicators (KPIs), enabling users to easily track conversions and analyze campaign performance in a single user interface. The application frees marketers from tedious analysis and offers a comprehensive view of performance, eliminating struggles with multiple databases, spreadsheets and elaborate tools.

“Big Data flies at marketers from every direction – email, social media, online advertising, and CRM. Traditionally, marketers needed to pull data from many places- campaign data from marketing automation systems and Google Analytics for conversion tracking- to understand the customer lifecycle,” explained Cody Crnkovich, senior director of powered by partnerships at GoodData.

“ExactTarget + Google Analytics gives marketers a ground-breaking, complete picture of lead and customer conversion.”

Marketers using the ExactTarget + Google Analytics application can measure eCommerce revenue, side-by-side email performance, Google Analytics goal performance, campaign and leaderboard analysis. With GoodData collaboration features, reports and results can be shared across the organization via email, PDF, CSV or embedded into other online systems and websites.

Pricing for the GoodData application for ExactTarget + Google Analytics is based on monthly email volume and starts at $300 a month. ExactTarget customers can request implementation instructions by emailing exacttarget(at)gooddata(dot)com.

About GoodData

GoodData is a disruptive, cloud-based enterprise platform for business intelligence. The GoodData technology is intuitive, secure and fast. It helps convert big data into profitable insights and strategies for business executives. GoodData is trusted by companies like Enterasys, Capgemini, and Software AG, and embedded into offerings from cloud innovators like Zendesk, Get Satisfaction and Pardot. Headquartered in San Francisco, GoodData is privately held and backed by leading venture capital firms, including Andreessen Horowitz, General Catalyst Partners, Fidelity Growth Partners, and Windcrest Partners.

About ExactTarget

ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit