iGoDigital to Attend ExactTarget Connections 2011
iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools, announces its participation in ExactTarget Connections 2011, taking place September 13-15, 2011 at the JW Marriott Hotel in Indianapolis. The event brings together more than 3,000 of the world’s top interactive marketing minds to network, learn and share on the power of technology and one-to-one communications to generate truly personalized, relevant messages to customers.
iGoDigital’s personalized product recommendations software introduces consumers to relevant, desirable products at multiple interaction points during the shopping process. The Customer Intelligence Engine analyzes each shopper’s behavior, triggering a related email displaying personalized product recommendations.
iGoDigital and ExactTarget customers are able to leverage the companies’ mutual technology integration to send personalized transactional, marketing, and event-based remarketing messages which include product recommendations from iGoDigital’s Customer Intelligence Engine. These types of messages are opened more frequently and demonstrate deeper engagement with a retailer’s merchandise – ultimately leading to more purchases and an increase in return visits to a retailer’s website. Because the platform integrates with a retailer’s ExactTarget account, the relationship between providers and a retailer’s customers is seamless.