INNOVATE 2011 Roundtable to Explain Why Failing Fast Can Be Rewarding for Retailers

As a returning sponsor of the Retail Innovation & Marketing Conference, Monetate, the leading independent provider of testing, targeting, and personalization for websites, is hosting a roundtable titled “Failing Fast: Use High Velocity Testing and Targeting to Make Online Retailing More Creative and Rewarding.”

The conference, known as INNOVATE 2011, takes place March 8 through March 10 at the Concourse Exhibition center in San Francisco and is a joint effort of the National Retail Federation (NRF),, and the Retail Advertising Marketing Association (RAMA).

“Failing fast can indeed be very rewarding for retailers who are able to rapidly test and target alternative content and features on their retail websites,” says David Brussin, Founder and CEO of Philadelphia-based Monetate (

According to Brussin, “While some marketers worry that a data-driven approach to retail website design and merchandising may hamper creativity, our clients are finding that the ability to quickly test new ideas and zero in on the ones that win actually enables greater creativity, not to mention improved conversion rates and increases in incremental revenue.”

Brussin will be joined at the roundtable by Alex Miller, QVC’s VP of eCommerce & eMarketing. QVC has been using Monetate for several years for a wide range of testing and targeting projects.

According to Monetate Chairman David Bookspan: ”What we are keen to communicate to retail marketers is that, when you have the ability to test content quickly and easily, you create greater scope for creative thinking, trying out your ideas, finding out what fails, then going forward with what works.” Adds Bookspan,

“From the thousands of tests we run every week for high traffic consumer websites we know this strategy works.”

In addition to hosting the roundtable, Monetate will be demonstrating a wide range of testing and targeting strategies in the Innovation Zone at Booth 51.