Kareo Appoints its First Chief Marketing Officer to Accelerate Growth Among Small Medical Practices
Kareo, the cloud-based medical office software provider for small practices, today announced that Rob Pickell has joined the company as its first Chief Marketing Officer.
With his proven leadership in helping companies exponentially grow their customer base, Pickell will be responsible for marketing, sales and strategic alliances reporting to CEO, Dan Rodrigues .
Small practices are a place for building relationships with patients and providing the most meaningful care. Kareo enables these small medical practices to run a successful business while focusing more of their time with patients, not paperwork. Pickell’s appointment to Kareo follows a record-breaking year for the company ending 2012 with more than 16,000 providers and 6,000 customers while doubling its revenue and number of employees.
“We are excited to continue building our team with top talent to accelerate our growth among small medical practices so that we can help even more physicians run productive and profitable businesses,” said Dan Rodrigues , founder and CEO of Kareo. “Rob’s experience in software technology and marketing as well as creating and implementing growth strategies is perfectly aligned with our goals for 2013.”
Previously, Pickell was CMO and SVP of Strategy for HireRight, a human capital management SaaS and services provider. Pickell drove the company’s growth strategies, helping HireRight achieve the number one global market share position in its industry.Prior to joining HireRight, Pickell was Vice President of Worldwide Marketing at Quantum Corp.Earlier, he served in a variety of leadership positions, including Executive Vice President of Escrow.com, Vice President of Partner Marketing for Stamps.com and Group Director of Marketing for Verizon Wireless (then AirTouch). Pickell holds a BA in Economics with department honors from Pomona College and an MBA with distinction from The Wharton School at the University of Pennsylvania.
“Kareo’s focus on helping small medical practices succeed is the key driver of its rapid growth and success,” said Pickell. “The company had a stellar year in 2012, and in 2013 we’ll continue to position the company’s software and services to help small practices prosper through excellent patient care and effective business management. I’m proud to join a team and company that is driving healthcare innovation that benefits small practices and their patients.”
In 2012, Kareo was recognized as the fastest growing medical office software company by Inc. Magazine. In addition, the company was named a fastest growing company by the Orange County Business Journal and a Top Workplace in Orange County by the Orange County Register.
Kareo is the only medical office software provider dedicated to serving the small practice. Kareo believes that, with the right tools and support, small practices can do big things. Over 16,000 medical professionals count on Kareo to manage their offices intuitively and affordably. Quick to set up and simple to use, Kareo’s cloud-based software helps doctors get paid faster, keep cash flowing, and see the financial big picture through medical billing and practice management tools. Founded in 2004, Kareo’s mission is to free doctors’ hands for important work of patient care. For more information on Kareo, visit www.kareo.com.
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