Kopelman-Backed Monetate Monetizes $5M – cbl

With backing from Josh Kopelman of West Conshohocken-based First Round Capital, web marketing firm Monetate raised $5.08 million in equity financing, according to an SEC filing.

The company’s co-founders David Bookspan and David Brussin earlier founded successful companies that operating in the marketing space.

Brussin most recently co-founded (with Kopelman) TurnTide, which created the world’s first anti-spam router. Turntide was acquired by Symantec in 2004. Earlier he co-founded ePrivacy Group and InfoSec Labs.

Bookspan co-founded, and was President and CEO of MarketSpan, Inc., now part of LexisNexis. Earlier he co-founded DreamIt Ventures, L.P., a pre-seed venture fund launching new technology companies.

Named in the filing were Founder and Chairman Bookspan; Founder, CEO and President Brussin; VP Marketing Blair Lyon; and VP Sales Scott Samios. Along with Kopelman, directors include Samuel Decker of Bazaarvoice, and Lucinda Holt of ClickEquations.

Conshohocken-based Monetate helps consumer websites such as QVC and Urban Outfitters test and target product promotions and site features.