Mashery Announces Strategic Agreement with NetSuite for Mobile Commerce API Management

Mashery, a leading provider of API management technology and services, recently acquired by Intel Corporation, announced today at SuiteWorld 2013, the availability of a Commerce API Management SuiteApp, built using the NetSuite SuiteCloud Computing Platform.

The SuiteApp enables SuiteCommerce customers to increase the potential of their ecommerce APIs by distributing commerce using Mashery. Mashery API Management capabilities are available today to help SuiteCommere customers scale business across mobile devices and the Internet of Things.

Forrester predicts that by 2016, U.S. cross-channel sales will be $1.660 trillion and that more than half of all retail sales will be either online or web-influenced(1) . Leading Fortune 500 companies use APIs to grow affiliate programs and reach consumers via mobile and connected devices. With the new Mashery SuiteApp, SuiteCommerce customers can easily create an API platform for partnering and business development by bringing together content from SuiteCommerce with partner functionality such as social ratings, reviews and conversations, social CRM, product data and image syndication, personalized product recommendations, and rich media management. The SuiteApp creates a best-in-class partner experience, and allows customers to manage APIs the way they manage their products.

“In the post-website era, businesses need to be able to provide a rich set of apps that provide customers the right experience on any device, at any moment,” said Oren Michels, CEO of Mashery. “Mashery’s API Management platform currently helps more than a dozen Fortune 500 retailers connect with customers whenever and wherever they want.”

Mashery’s API Management platform allows retailers, media, healthcare and other companies to achieve omni-channel success via Web-based APIs for apps, developer initiatives, partners or affiliate networks. Mashery is the only true multitenant SaaS API Management platform offering high availability and global distribution to all its customers. Mashery is also the only API Management platform on the market to achieve PCI-DSS Level 1 Service Provider compliance.

“We use the NetSuite platform for applications ranging from budgeting to eCommerce and supply chain management, and we use Mashery to manage our APIs and developer portals,” said Steve Menke, CIO of BodyMedia, a leading developer of wearable body monitors. “Integrating the two can give us new opportunities to streamline business processes related to bringing more partners into our ecosystem to advance our eCommerce initiatives.”

“Mashery’s multitenant SaaS API Management platform is an ideal compliment to our SaaS-based strategy of Commerce as a Service,” said Raghu Gnanasekaran, Senior Director, Business Development, NetSuite. “By simply routing APIs through Mashery’s SuiteApp, any company can become a mobile commerce company.”

About SuiteCommerce

SuiteCommerce enables B2C and B2B merchants, manufacturers and distributors to seamlessly connect every step of a multi-channel, multi-location business — from Ecommerce, POS and order management to merchandising, marketing, inventory, financials and customer support. Featuring an advanced web store that allows the creation of uniquely branded and personalized shopping experiences optimized for multiple devices, SuiteCommerce empowers businesses to run across multiple touchpoints — web, brick-and-mortar stores, social, mobile — all from a single, unified cloud-based commerce system that provides unprecedented visibility into your business and customers.

About SuiteCloud

NetSuite’s SuiteCloud is a comprehensive offering of cloud-based products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the industry’s leading provider of cloud-based financials / ERP software suites, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes. The complete SuiteCloud offering includes NetSuite’s multi-tenant, always-on SaaS infrastructure; the NetSuite Business Suite of applications (Accounting/ERP, CRM and Ecommerce); and the NS-BOS Development Platform.

The SuiteCloud Developer Network (SDN) is a comprehensive developer program for Independent Software Vendors (ISVs) who build apps for SuiteCloud. All available SuiteApps are listed on, a single-source online marketplace where NetSuite customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud and the SDN program, please visit:

About Mashery

Mashery, an Intel Company, is a leading provider of API Management technology and services. It helps 200,000 developers securely power 62,000 apps for more than 175 top brands — including Expedia, Argos, USA TODAY, Comcast, Dun & Bradstreet, Coca-Cola Enterprises, Aetna and CapitalOne. Only Mashery offers enterprises a PCI-DSS Compliant API Management platform to build API-powered platforms for opening new distribution channels, speeding time-to-market, and spurring innovation. Mashery focuses on API success, from crafting platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 200,000 developers. Mashery was founded in 2006.

NetSuite, the NetSuite logo, SuiteBundler, SuiteCloud, Suitelets and SuiteScript are service-marks or trademarks of NetSuite Inc.

Cautionary Note Regarding Forward-Looking Statements: This press release contains forward-looking statements relating to expectations, plans, and prospects including expectations relating to the future growth of the retail ecommerce market. These forward-looking statements are based upon the current expectations and beliefs of NetSuite’s management as of the date of this release, and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements including, without limitation, the risk of adverse or unpredictable macro-economic conditions. All forward-looking statements in this press release are based on information available to the Company as of the date hereof, and NetSuite disclaims any obligation to update these forward-looking statements.