Memac Ogilvy Selects Exinda to Deliver QoS for Both Staff and Clients

Memac Ogilvy, part of one of the largest marketing communications networks in the world, has selected next generation WAN Optimisation and Network Control specialist Exinda to manage its core applications across the network, streamlining bandwidth connections and enabling users in remote locations to receive excellent quality of experience.

Nadim Ghobril, Group IT Director for Memac Ogilvy explains, “We rely on being able to use our core applications, including video conferencing, video streaming, picture editing, email and social media 24/7, 365 days per year. All of these are bandwidth intensive, and prior to integrating Exinda, usage of any of these applications caused our network to become very slow and unresponsive between offices, especially at peak times. Our customers rely on us to deliver the highest quality experience, whether that’s through our marketing collateral or through activities like video conferencing. So a next generation WAN optimisation solution was therefore a must to ensure we could deliver customer satisfaction.

“Exinda’s Network Control and WAN Optimisation solution was chosen because it allowed us to have complete visibility of our network, enabling intuitive traffic shaping and therefore best use of core applications without any negative impact. It also enabled us to manage the bandwidth issues to our remote offices, providing staff in these locations with the essential tools to complete their jobs without the headache of regular latency issues.”

Exinda’s solutions take a strategic approach to WAN optimisation by intelligently applying its three-point WAN optimisation technology to a business’ issues. Exinda delivers an effective mix of acceleration, caching and containment for the optimal end-user experience of core applications and web content, providing IT managers with a full suite of analysis tools to ensure performance aligns with business SLAs.

Karl Barton, VP of Sales – EMEA for Exinda, comments, “We are very pleased to be working with a leading regional network like Memac Ogilvy who understands the value of having an optimal infrastructure to deliver award-winning services to its customers. We know that today’s enterprises require more than simple WAN optimisation; they need a solution that can deliver unbeatable quality of experience. Our policy based WAN optimisation solutions are ideal for delivering optimal user experience of cloud applications, video conferencing, web content and other bandwidth intensive applications.”

The Exinda solution was deployed by Data Consult, who are Memac Ogilvy’s preferred IT partner. Data Consult has an excellent understanding of the network infrastructure and the IT challenges facing the business.

About Exinda

Exinda is a leading global supplier of WAN optimization and Network Control solutions. Exinda enables organizations to assure a predictable user experience for strategic business applications through policy-based WAN optimization and Network Control that intelligently allocate network bandwidth and optimize traffic based on the priorities of the business. The company has helped more than 2,500 organizations in over 80 countries worldwide assure application performance, improve the end-user experience, contain recreational applications and reduce network operating costs for the IT executive. For more information, please visit

About Memac Ogilvy

Memac Ogilvy is part of one of the largest marketing communications’ networks in the world and building brands is at the core of Ogilvy & Mather’s worldwide activities. The company uses a holistic approach to brand building, touching every contact point a consumer might have with the brand, including packaging, merchandising and advertisements on billboards, television, radio or the web.