Metrics Marketing Group Announces Magento®-ExactTarget Integration

Metrics Marketing Group, an analytics-driven database marketing and interactive services firm, announced today the release of their in-house developed Magento-ExactTarget integration, enabling merchants to create, deploy and track transactional emails with ExactTarget straight from the Magento platform.

ExactTarget, a leading global interactive marketing solutions provider, and Magento, the fastest growing eCommerce platform on the market, are two of Metrics’ leading interactive services. Metrics Marketing is the only solution provider in the Magento development community to offer the ExactTarget extension.
Metrics Marketing’s Magento-ExactTarget integration gives merchants the ability to create a better shopping experience for their customers by delivering targeted, relevant emails based on behavioral and transactional data. With this functionality, merchants can address abandoned shopping carts by employing highly effective and engaging emails to customers automatically. The integration offers more than 29 different triggered emails including newsletters, new order, order update, shipment update and more.

“Successful eCommerce sites need to focus on building long-term customer relationships instead of one-time transactions,” said Scott Roth, senior director of partner marketing and alliances at ExactTarget. “Metrics Marketing has integrated Magento and ExactTarget to help online marketers create an ongoing dialogue with their customers around the world through highly targeted and personalized interactive marketing programs.”

“As merchants look to create precise triggered and transactional emails to customers, the ExactTarget Extension for Magento provides an enterprise-class solution featuring ExactTarget’s award-winning email platform,” said Phil Robinson, head of business development for Magento. “And we appreciate the leadership once again shown by Metrics Marketing in bringing this extension to market.”

The Magento-ExactTarget integration is currently available for all of Magento’s platform editions including Magento Community, Professional and Enterprise. Metrics Marketing is continually updating the integration to include enhanced dashboards to feature simple analytics data, abandoned cart and campaigns.

“We saw an opportunity to improve the interaction between a distinguished eCommerce platform and a reputable interactive marketing platform to create a solution to target customers more effectively and efficiently,” said Stephen Kidwell, eCommerce practice director. “The Magento-ExactTarget integration now enables online retailers the opportunity to create a one-of-a-kind customer experience as a result of this improved interaction.”

Metrics Marketing is a Magento Gold Solution partner, ExactTarget Platinum reseller and 2010 ExactTarget Partner of the Year.

To learn more about Metrics Marketing’s Magento-ExactTarget integration, visit, or contact Adrienne Embery-Good, Business Development Manager at Metrics Marketing via email at [email protected] or call 440-471-6009.


About Magento

Magento is the fastest growing eCommerce platform with over 180 solution providers and 60,000 merchants and brands worldwide, enabling over $25B in transactions each year. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. For more information about Magento, visit

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world. For more information, visit

About Metrics Marketing

Based in Cleveland, Metrics Marketing offers comprehensive analytics-driven database and interactive marketing services that include: automated/triggered marketing systems, marketing database development and hosting, email strategy and deployment, predictive modeling, segmentation analysis, search marketing, creative services, website design, development and hosting, eCommerce solutions, web usability, web analytics, user research, traditional market research and Customer Relationship Management (CRM) strategy consulting. Metrics Marketing Group is a Precision Dialogue company and is located at 905 Corporate Way in Westlake, Ohio. Additional information can be found at


Media Contact:

Kelly Bowman
[email protected]