Mindscape enters agreement with Acronis

Backup and recovery solutions provider Acronis has tagged distributor Mindscape to take the company’s consumer products through ANZ channels.

Mindscape will distribute and market current and upcoming Acronis products—including the True Image range—through retail and reseller channels in both countries under an agreement effective immediately, according to a statement released by Mindscape.

“We are thrilled to add such a recognisable and trusted brand like Acronis to our software portfolio,” says Mindscape sales and marketing general manager Tonia Velasco, in the statement. “Aligning ourselves with [Acronis] extends our business into a growing market which we are very excited about.”

Mindscape Asia Pacific is a leading software distributor in Australia for companies such as Broderbund, Encyclopaedia Britannica and The Learning Company.

“The decision was easy with Mindscape’s diverse portfolio and years of experience in consumer software distribution and republishing.,” says Karl Sice, general manager for Acronis, in the statement.”