Monetate Adds PETCO to Its Growing List of Clients

Monetate (, the leading independent provider of testing, targeting, and personalization for websites, today announced that PETCO, a leading pet specialty retailer, has deployed Monetate’s SaaS technology platform to test and target messaging and product promotions on, enabling personalized shopping experiences that make it easier for pet parents to care for their animal companions.

Key Facts:

  • PETCO has joined Monetate’s growing list of Internet Retailer 500 customers that includes QVC, Urban Outfitters, Casual Male Retail Group, Sheplers, Free People, L’Occitane, The Sports Authority, KarmaLoop, Aeropostale, NASCAR Store, Brookstone, and many others.
  • PETCO will deploy Monetate on to deliver a more personalized shopping experience to customers, in efforts to boost conversion and website ROI.
  • Monetate’s easy-to-implement solution will enable PETCO to quickly commence testing and optimization of multiple site elements, promotions and marketing creatives, across the entire site, with just one tag.


  • “PETCO has long been an eCommerce innovator, and by implementing Monetate, the company is taking another step toward offering each and every customer the most sophisticated and personalized shopping experience possible,” said David Brussin, CEO of Monetate. “We look forward to working hand-in-hand with PETCO to enable them to test, optimize and improve the shopping experience at and boost customer loyalty.”
  • ”At PETCO, we’re committed to helping pet parents give their pets the quality of life they deserve, and that includes providing convenient and enjoyable shopping experiences both in our stores and online,” said John Lazarchic, VP of eCommerce for PETCO. “Adding Monetate’s technology to is just one more step we’re taking to continually improve the experience for online customers.”

What Monetate Provides:

  • Monetate enables consumer websites to quickly and easily test product messaging, marketing creatives, and website features, all from just one tag, installed on the site just once, and requiring no IT support.
  • Monetate’s solution not only supports A/B and multivariate testing, but also enables websites to implement targeted and personalized offers for traffic segments as small as one visitor, dramatically boosting sales, customer acquisition, and long-term loyalty.
  • Monetate seamlessly integrates CRM, catalog, and back-end systems with just one line of JavaScript, to deliver marketing optimization based on real-time customer behavior and preferences, past purchase information, product availability, pricing, inventory data, customer location, and more.