Monetate Adds Publishing Industry Veteran Rob Yoegel as Content Marketing Director

Monetate, the leading provider of testing, targeting, and personalization solutions for websites, today announced that Rob Yoegel has joined the company as Content Marketing Director.

Yoegel, a seasoned professional with over two decades experience in the publishing industry, will be responsible for leading Monetate’s content development and distribution initiatives.

“With Monetate, enterprise websites finally have the agility to deliver a unique customer experience free from IT complexity,” said Blair Lyon, VP of Marketing. “By sharing our best practices, winning campaigns and industry insights, Rob will create valuable educational content that helps the industry put an end to the one-size fits all web.”

Most recently, Rob was Vice President of e-Media at North American Publishing Company (NAPCO), a business-to-business and consumer enthusiast publishing company, where he led the publisher’s online division and played a lead role in all aspects of its online efforts including business development, content strategies, subscriber acquisition, design/usability, training, analytics and vendor relations. He will join the accomplished team at Monetate that is leading the way in improving the online experience for businesses and consumers.

“Content creation and marketing plays a very important role in Monetate’s thought leadership program,” said Yoegel. “I’m thrilled to be joining an outstanding team at Monetate and lead the implementation of vital content strategies that make a real impact for our customers.”

About Monetate

Monetate is the leading provider of testing, targeting, and personalization solutions for websites. The company’s cloud based platform empowers marketers to test and target product offers and site features and convert successful tests into personalized messaging and promotional campaigns, instantly, anywhere on the website. Monetate removes the IT bottleneck and is quick and easy to install using just a single JavaScript tag, inserted only once, and requiring no internal IT resources. Some of the best known brands in the world use Monetate to make the most of their online marketing dollars, increase conversion rates, and personalize the website experience including Aeropostale, Urban Outfitters, Altrec, The Sports Authority, PETCO, QVC and more. Based in Philadelphia, Monetate serves a growing list of B2C websites around the world. For more information about Monetate, visit