Monetate Agility Suite Streamlines Data-Driven Changes For Retail Marketers
Monetate, a provider of marketing optimization technology, recently launched its Agility Suite, a product suite designed to provide online marketers access to web site agility to keep pace with evolving consumer behavior in omni-channel retail.
Installed on an e-Commerce site with a line of code, Monetate’s Agility Suite is delivered to businesses through a cloud-based platform that runs in the browser, and allows marketers to make data-driven changes outside of the IT queue. The Agility Suite offers marketers a digital toolkit focused on harvesting deeper customer engagement, actionable data and more relevant and targeted message delivery.
Launched in January 2012, the Monetate Agility Suite is comprised of five product layers designed to enable marketers to:
- Test an unlimited number of marketing campaigns;
- Connect with key segments of web site traffic in real time;
- Maintain messaging consistency between distinct marketing channels throughout the purchasing cycle; and
- Merchandise and display products better than ever before.
“The number one challenge we consistently hear from CMOs is finding technologies that allow them to rapidly improve the online customer experience,” said David Brussin, Founder & CEO, Monetate. “Monetate’s Agility Suite was designed to meet this demand and provide very specific marketing solutions in one comprehensive suite of products.”
eTailers utilize the suite to streamline testing, measurement and optimization of messaging to meet changing consumer expectations.
“All the ingredients to make smart marketing decisions are built in with Monetate ― including integrated data collection, easy customer segmentation tools, the ability to rapidly test and serve new content, and robust reporting and analytics capabilities,” noted Mahender Nathan, VP of Direct at Godiva.