Monetate Agility Summit Features Insights From Top Minds in Digital Marketing on How to use Data to Create a Customer-Centric Experience

Monetate, a leading technology solution that allows online marketers to leverage Big Data to create personalized online customer experiences, today announced its third annual Agility Summit will take place on April 10-12, 2013 at The Westin in Philadelphia.

At the Summit, Monetate, industry experts and customers will share best practices around targeting, merchandising and personalization.

Marketers attending the Agility Summit will:

  • Find out why real-time data is the future of online marketing
  • Hear from marketers and experts about how to leverage the power of big data to know your customer, without hiring a data scientist
  • Uncover best practices for targeting, merchandising and personalization
  • Connect with peers and share ideas, successes and challenges

Additionally, attendees will get a sneak-peak of the Monetate’s roadmap, which includes segment discovery and further channel integration features, which will enable campaign targeting based on what is known about specific customer segments, rather than what is assumed.

“CMOs and online marketers are, regardless of industry, trying to determine how to use data to better know their customers and create a personalized approach to online marketing,” said Bruce Ernst , VP of Product Management at Monetate. “The Agility Summit is a place where marketers can see it all come together, with experts revealing the products, features and technology that truly enable the customer-centric experience.”

Twist Image President Mitch Joel will kick the summit off with a keynote address entitled “CTRL ALT DEL – How to Reboot your Business in a Connected World”. A renowned digital marketing expert, Mr. Joel will examine how companies can reinvent themselves in an ever-changing business world, where small start-ups can disrupt industries and companies of all sizes overnight. Ron Rogowski , VP, principal analyst, Forrester Research, will present “Understanding & Meeting the Needs of Today’s Customers”.

Also in attendance will be top digital marketers from leading online brands such as QVC, Estee Lauder , Godiva, Brooks Brothers, Patagonia, Windstream, OfficeMax and Sheplers. For more information about the event and to register, visit the Agility Summit Website.

About Monetate

Monetate empowers marketers to leverage Big Data to create more personalized and engaging online customer experiences. By providing more relevant web interactions, leading brands are able to anticipate and react to consumer preferences to generate stronger customer relationships and significantly increase profits.

Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO. The company’s solutions and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.

Leading marketers rely on Monetate’s cloud-based browser solutions to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. Monetate solutions include advanced products for testing, merchandising, targeting and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams.