Monetate Announces Record Use of its Testing Platform
Monetate, the leading provider of testing, targeting and personalization solutions for websites, today announced that customer usage of the Monetate platform has reached record levels.
Monetate has now delivered over 6 billion personalized website experiences for dozens of top clients such as Dick’s Sporting Goods, Brookstone and Urban Outfitters. These and other clients average 48 concurrent testing and targeting campaigns every day, contributing to a 29% increase in the total number of campaigns served on the Monetate platform during the past quarter.
“The number one goal for online marketers is to consistently deliver engaging content and experiences that keep their customers coming back for more,” said Monetate founder and CEO David Brussin. “In order to accomplish this, organizations must embrace an agile marketing structure that is not bogged down by platform limitations, software constraints, and limited IT resources. We are leading the end of the ‘one-size fits all web’ by empowering our clients to make rapid changes to online customer experiences that make a positive impact on their business.”
Monetate data shows that its customers are taking advantage of the ability to easily develop and test multiple marketing campaigns in real-time. Among companies that test the content of their marketing campaigns on their websites, Monetate clients currently average approximately 16 times as many campaigns when compared to the industry average of approximately one to five, according to the Conversion Rate Optimization Report 2011 from eConsultancy.
“In order to make the most of their budgets, marketers must consistently experiment, iterate and adjust their tactics based on what is proven to work,” said digital marketing expert Bryan Eisenberg. “Monetate gives organizations the speed and agility to bring meaningful change to the website based on real-time data and knowledge about customer behavior, without having to rely on overburdened IT departments.”