Monetate Announces Safe Harbor Certification and Ensures Customer Compliance With the U.S. Consumer Privacy Bill of Rights
Monetate, a leading provider of cloud-based technology for online marketers, announced today that it has achieved Safe Harbor Certification, a designation that ensures compliance with the European Union’s Directive on Data Protection for EU-based companies.
The rapidly expanding online testing and personalization firm strengthened its presence in EMEA earlier this year with the opening of an office in London, under the leadership of Mike Harris, Vice President, EMEA.
“Monetate is dedicated to our expansion in Europe, and the Safe Harbor Certification allows us to serve our overseas customers while keeping them compliant with the Directive on Data Protection,” said Harris.
In addition to its Safe Harbor Certification, Monetate’s platform allows its customers to comply with the “Do Not Track” provisions of the Obama Administration’s “Consumer Privacy Bill of Rights,” a framework for protecting consumer privacy in the online world. With this capability, Monetate ensures that its customers are prepared to implement recommended privacy guidelines.
“Monetate has always maintained a fierce dedication to consumer privacy,” said Bruce Ernst, Vice President of Product Management at Monetate. “We are committed to being proactive and remaining ahead of the consumer privacy curve.”
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, Comcast, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams. For more information visit http://monetate.com/ or follow us on Twitter @Monetate.